Dec. 20, 2017
CLEVELAND – In accordance with the 2020 Strategic Plan, the National Association of Collegiate Marketing Administrators (NACMA) continues to strive towards providing valuable tools to assist in the professional development of its members. In pursuit of this goal, NACMA is excited to introduce the quarterly whitepaper as a part of its membership benefits.
This quarter’s whitepaper is focused on planning for the 2018 Football season and includes a compilation of best practices from the 2016 season. Included in this white paper is a small collection of the numerous case studies created by our membership to help you grow in the areas of Revenue Generation, Fan Development and Brand Management (NACMA’s three pillars) this upcoming football season.
New whitepapers will be posted quarterly on timely topics to further educate the membership about a particular issue or explain and promote successful best practices.
To access the NACMA whitepaper, click here
About NACMA: NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 53rd year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.