. #NACMALiveEvent: Branding Your University :: NACDA :: Official Athletic Site
» «
#NACMALiveEvent: Branding Your University

Oct. 26, 2017

CLEVELAND - The National Association of Collegiate Marketing Administrators is excited to announce that the next live event of the 2017-18 membership year will be hosted on Wednesday, November 8th at 1:00 p.m. ET. The event will be hosted by the NACMA Young Professionals Committee and titled "Branding Your University". The live event will be presented by Rori Carlo (Assistant AD of Marketing and Fan Engagement at Oregon State University), Sara Elcano (Associate AD of Fan Engagement and Revenue Generation at Oregon State University), Russell Houghtaling (Associate AD of Ideation at Oregon State University), Zack Lassiter (Deputy AD of External Relations at Oregon State University) and Kat Lucchesi (Director of Social Media at Oregon State University).

This interactive discussion will provide a 30,000 ft look at the process of branding your department with a focus on the following three areas:

  1. Developing a brand playbook
  2. Creating and distributing brand consistent content through advertising, social media and in-game
  3. Monitoring, assessing and evolving of your brand

Attendees will have the opportunity to ask questions throughout the event. Timely questions may be answered as they come up.

CLICK HERE to register for the live event.



To access previous live event recordings, please click here.

Please feel free to forward this on to any other members of your organization to invite them to attend.

About NACMA: NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 52nd year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit www.nacda.com.