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#NACMALiveEvent: Turning Data Into an Actionable Plan

Sept. 27, 2017

CLEVELAND - The National Association of Collegiate Marketing Administrators is excited to announce that the first live event of the 2017-18 membership year will be hosted on Wednesday, October 11th at 1:00 p.m. ET. The event will be hosted by the NACMA Veterans Committee and titled "Turning Data Into an Actionable Plan, A Next Level Look at How Data Can Impact Fan Development." The live event will be presented by Payton Phillips (Director of Analytics at Mississippi State University).

This interactive discussion will provide a deep dive into how Payton and back-to-back NACMA Marketing Team of the Year Award (presented by SuperFan) winners, Mississippi State, utilize data to make strategic decisions regarding fan development. Visual examples and helpful tools will also be identified to assist administrators who are looking to increase the impact of data at their institutions. Attendees will have the opportunity to ask questions throughout the event. Timely questions may be answered as they come up.

CLICK HERE to register for the live event.

To access previous live event recordings, please click here.



Please feel free to forward this on to any other members of your organization to invite them to attend.

About NACMA: NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 52nd year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit www.nacda.com.