Sept. 13, 2017
CLEVELAND - Members of the National Association of Collegiate Marketing Administrators (NACMA) enjoy several yearly benefits including a weekly e-mail newsletter called the NACMA Game Plan. After listening to feedback from the NACMA membership, the new and improved NACMA Game Plan will be relaunched on the afternoon of Wednesday, September 13th. According to the membership survey conducted last spring, access to the NACMA Online Community ranks second in member benefits behind only the opportunity to broaden a professional network. This resource has leaped the Convention in the benefit rankings. The primary purpose of the NACMA Game Plan newsletter is to serve as a gateway to new content that has been posted to the NACMA Online Community. Valuable content is uploaded throughout each week and is utilized daily by NACMA members.
The NACMA Game Plan will be broken up by the following sections for your reading convenience:
I. Dates to Remember
a. This is a listing of dates/times for upcoming NACMA live events, Convention dates, and initiative deadlines
II. Discussion Board
a. The NACMA Discussion Boards are the best resources to ask questions of your fellow members across the nation.
i. Any questions on how to post a question may be directed to NACMA Strategic Communications Committee member, Korbin Pate, Coordinator of Athletic Video Productions at Stephen F. Austin State University.
b. Members are set up to receive a Daily Digest of all content posted in this section on the community and have the option to adjust their personal account settings to real time if desired.
i. All members are encouraged to view and provide feedback to this content as it appears in your inbox.
III. Best Practices
a. With over 7000 best practices, this is the top valued section of the NACMA Online Community.
b. This section in The Game Plan will draw attention to past award winners and recently uploaded best practices.
c. Members are encouraged not to wait on submitting “Best Of” Award nominations.
i. Any content posted between February 15, 2017 and this year’s awards deadline may be submitted once the “Best Of” Award nomination process is launched.
ii. Questions regarding this upload process may be directed to
d. Any questions on how to upload best practices the NACMA Online Community may be directed to Strategic Communications Committee member Brynn Molloy, Assistant Athletics Director for Marketing and Community Relations at the University of Montana.
a. Members are able to post blogs throughout the year on various hot topics.
b. Any members who are interested in authoring a blog should contact NACMA Strategic Communications Committee member, Marty Summa, Director of Social & Digital Media at the University of Maryland
V. Professional Development
a. This section provides links to valuable articles regarding professional development topics (i.e. productivity level, management, stress control, communicating with leadership, etc.).
i. These articles are intended to continue to educate, sharpen skills, and build leaders in an ever-changing landscape.
VI. Small School
a. This section is intended to share valuable content from and with that sector of our membership.
i. Any members wishing to have content published here should reach out to NACMA Strategic Communications Committee Member, Jessica Roswell, Assistant Athletic Director of Marketing/Promotions and Social Media at Pacific Lutheran University.
b. Non-Division I institutions make up $29% of our NACMA member organizations.
VII. Job Center
a. This section draws attention to any marketing or senior leadership job postings that were submitted to the NACDA Job Center.
VIII. Marketing Minute
a. This section will share articles on general marketing best practices and trends outside of the collegiate athletics industry.
Any questions or suggestions regarding the NACMA Game Plan or the NACMA Online Community may be directed to either Ryan Virtue or Kassandra Garcia in the NACMA National Office or Strategic Communications Committee Chair and NACMA Board Member, Bethany Cordell, Associate Athletics Director for Marketing at Montana State University.
About NACMA: NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 53rd year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.