June 20, 2008

Bringing the Wow Factor ... Utilizing Creative Thinking to Enhance the Fans' Experience (slides)
Panel: Don Costante - Senior Director-Entertainment & Production, Kansas City Royals
Jeff Wohlschlaeger - Director of Game Operations, Chicago Bulls

7 Radical Rules to Leverage Online Sports Fan Buzz (slides)
Social Media Practices of College Athletic Departments (slides)
Fans Are Talking About Your Brand (slides)
Speaker:  Kathleen Hessert, Founder and President, Sports Media Challenge

Sales Prospecting and Leveraging Sponsors (slides)
Speakers:  Brad Edmondson - General Manager, Hilltopper Sports Marketing/IMG College (WKU)
Patrick Lee - Associate Athletics Director/External Affairs, University of Alaska Fairbanks