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NACMA Announces '$1000 Idea' Award Winner

May 16, 2014

CLEVELAND - The National Association of Collegiate Marketing Administrators (NACMA) announced Ronnie Semro, associate director for marketing & sales at the University of Cincinnati, as its 2014 `$1000 Idea' Award Winner. Semro will be awarded a $1,000 stipend to attend the 2014 NACMA Convention in Orlando, being held June 9-12.

Each year, Basic Training attendees are encouraged to submit a best practice that they implemented on their campus from ideas generated during Convention.  All submissions are then voted on and the winner receives a $1000 stipend, which may be used to offset any registration or travel costs associated with attending. Semro's idea came out on top.

Semro's idea was to take advantage of the cold spell near the Cincinnati area at the time, so his marketing team incorporated winter weather advisories in the promotion. The `Bearcats Winter Storm' ticket offer generated 14 times the average amount of ticket sale revenue brought in on a typical Monday night during the basketball season and led to the first sold out game of the season.

The department goal was to sell the limited number of remaining undesirable seating locations to the game against Louisville, which was deemed a White Out. There were four ticket packages offered. The first was the "Final Four" which provided a bleacher seat to their four remaining home games. The second was the "Prime Time Package" which allowed Cincinnati fans to pick a game that would be televised on ESPN. The third package was the "Weekend Warrior" which allowed fans to package the Louisville game with another weekend game. The fourth and final ticket offer, the "Cozy Chairback," allowed fans to buy a seat in the more desirable location for any game excluding Louisville. Fans could also purchase a $10 concession voucher for only $5 if they made a ticket purchase that night. The concession option was included to attract more families to campus.


 

 

With over 50 calls throughout the night, it only took 45 minutes to move the remaining 192 upper level (corner) bleacher seats to the Louisville game. They then posted their sold out press release on the front page of our website and also on their social media channels to drive additional sales for the promotion.

Semro will briefly present his idea and assist in leading a $1000 Idea interactive session during the 2014 NACMA Basic Training.  Basic Training is set to be held on Monday, June 9 in conjunction with the NACMA Convention at the World Center Marriott Resort in Orlando, Florida.

About NACMA: NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 48th year. For more information on NACDA and the 13 professional associations that fall under its umbrella, please visit www.nacda.com.