May 8, 2012
CLEVELAND - The National Association of Collegiate Marketing Administrators (NACMA) announced today that former Southern Methodist University Director of Athletics and University of Maryland athletics administrator, Senator Russ Potts, will be inducted into the Association's Hall of Fame, at the 2012 NACMA Convention. The Convention will take place from June 25-28 at the Hilton Anatole Hotel in Dallas, Texas.
"Senator Potts was a pioneer in collegiate marketing before anyone knew what intercollegiate sports marketing was," stated NACMA President Jamie DiLoreto, associate athletics director - external operations at Boston College. "His marketing work with the University of Maryland and SMU are still renowned to this day, and we are extremely proud to welcome him into the NACMA Hall of Fame."
Senator Potts became the first sports marketing director in the history of college athletics when he was named to that post at the University of Maryland in 1970. He served in that capacity for four years and then was elevated to assistant director of athletics while still directing Maryland's sports marketing efforts. Later he was named the Director of Athletics at Southern Methodist University. Potts also served as Vice President of the Chicago White Sox.
While at Maryland, Potts created the first corporate partners program at the college level; the first primetime television basketball package; increased Maryland Radio Network from one station to 55; had the largest printed program (240 pages); orchestrated the largest football attendance increase record in NCAA history at Maryland (1972), and again at SMU (1978); created the first commercial scoreboard package in 1972; and the first national televised coverage for a women's basketball game in 1976 (Immaculata vs. Maryland).
In 1982, Potts founded Russ Potts Productions Inc., which has become one of the most successful promotion and organizer of major sports events in the nation.
In January 1992, Potts was elected Virginia State Senator. He retired from the Senate of Virginia in 2008 after serving in office for 16 years, and served as Chairman of the Senate Education and Health Committee. He is a member of the Virginia Sports Hall of Fame.
About NACMA: NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 47th year. For more information on NACDA and the 12 professional associations that fall under its umbrella, please visit www.nacda.com.