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NACMA Names '$1000 Idea' Award Winner

April 29, 2013

CLEVELAND - The National Association of Collegiate Marketing Administrators (NACMA) announced Lenny Mathis, associate athletic director for marketing at Wofford College, as its 2013 `$1000 Idea' Award Winner. Mathis will be awarded a $1,000 stipend to attend the 2013 NACMA Convention in Orlando, being held June 13-15.

Each year, Basic Training attendees are encouraged to submit a best practice that they implemented on their campus from ideas generated during Convention.  All submissions are then voted on and the winner receives a $1000 stipend, which may be used to offset any registration or travel costs associated with attending.  Mathis's idea came out on top.

Mathis's idea was for the annual Black & Gold Bowl on campus, which provides youth teams the opportunity to experience a live college football game while giving them the chance to actually compete on a collegiate field and experience playing under the lights with a night time game atmosphere.

Local youth football coaches were mailed flyers four months prior to the event. Information was also available on the Wofford athletics website. Selected teams were contacted a week before the game, with advanced ticket sales available for parents ending one day before the game. In addition, all youth wearing a youth football jersey or cheerleading uniform, received free admission and their parents received a discounted ticket price.

Each staff member was assigned a team to supervise. During halftime, eight youth teams played 11 minute exhibition games at the same time. To execute this, the field was divided into four 15-yard fields. Layouts were made and distributed to workers to provide a visual of what the set up looks like. In addition, over 90 children representing nine different elementary schools sang the National Anthem, marking the eighth year of the "All Spartanburg County Youth Choir" promotion.  For the third year in a row, area Boy Scouts participated in a campout in an area adjacent to Gibbs Stadium. This season there were over 171 Boy Scouts that spent the night after the game.

Mathis will briefly present his idea and assist in leading a $1000 Idea interactive session during this year's NACMA Basic Training.  Basic Training is set to be held on Thursday, June 13 in conjunction with the NACMA Convention at the World Center Marriott Resort in Orlando, Florida.

About NACMA: NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 48th year. For more information on NACDA and the 13 professional associations that fall under its umbrella, please visit www.nacda.com.