Jan. 20, 2012

CLEVELAND – The National Association of Collegiate Marketing Administrators (NACMA) Young Professionals (YP) committee hosted the #NACMAYP Live Chat: Low Cost – Big Return Ideas on Wednesday, January 18^th which proved to be a great new forum for sharing best practices for all who participated.

NACMA Board Member Amber Lilyestrom, associate AD/marketing & communications at the University New Hampshire, joined NACMA Advisor Tracie Hitz, chief marketing officer at Old Hat Creative and Brian Bowsher, director of marketing & sales at Marquette University led the chat.

Bowsher introduced some examples of successful low cost initiatives and fan engagement strategies to generate discussion among the live chat participants.  Participants submitted questions directly in the chat and on Twitter using the hash tag #NACMAYP, which were discussed and answered by Bowsher and other NACMA members participating in the live chat.   The nearly 80 participants contributed over 200 comments, questions and answers during the session.

“We want to thank everyone that participated in Wednesday’s Live Chat and helped make it so impactful,” stated Lilyestrom. “We encourage NACMA members to continue to share ideas and discuss potential chat topics in the Online Library Forum section, as the YP committee plans to host a Live Chat each month leading up to Convention."

Members who were unable to participate in the Live Chat on Wednesday, or would like to view the chat again, may do so by clicking this link: #NACMAYP Live Chat.

If you are not currently a member of NACMA and would like to become involved, click here or visit www.JoinNACMA.com.

About NACMA: NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 47^th year. For more information on NACDA and the 12 professional associations that fall under its umbrella, please visit www.nacda.com.