nacma
 

  Chris Plonsky

Chris Plonsky

Player Profile

Position:
Women's Director of Athletics/SWA

Institution:
University of Texas

Fall 2008 marks Chris Plonsky's seventh year as women's athletics director, senior woman administrator, and director of men's/women's athletics external services and her 20th year of association with UT. Plonsky directs UT's 11-sport women's athletics program and is the liaison with multimedia rights holder IMG College, which does business as the "Longhorns Sports Network (LSN). "The LSN staff represents corporate sponsorship sales for UT Athletics and the Frank Erwin Center, including those elements appearing in signage, game-day publications, consumer and retail promotions, and video. Plonsky also supervises UT's trademark and licensing staff, which works directly with IMG's Collegiate Licensing Company division.

The LSN staff also produces and delivers conventional over-the-air radio, with Austin's Clear Channel Communications affiliate, KVET-AM/FM serving as flagship stations. LSN also delivers audio broadcasts of UT sports via XM satellite. The LSN television component includes the three Longhorns Sports Center television shows: LSC with Mack Brown, LSC with Rick Barnes and LSC Weekly. In addition, TexasSports.TV offers Internet broadcast coverage of home UT Athletics events. UT also has a subscription-based video-on-demand channel (BEVOD) offered by Time Warner Cable in Austin, Waco, north Dallas, and San Antonio.

Plonsky serves UT away from campus as a member of the National Football Foundation/College Football Hall of Fame Board of Directors, the Honda Broderick Award selection committee, and USA Basketball's board of directors. She currently serves on the NCAA Committee on Academic Performance (CAP) and the President's Task Force on Commercialization. Her past NCAA service includes five years with the Division I Management Council (chair, January 2003-April 2004). Plonsky also is a former member of the National Association of Collegiate Directors of Athletics (NACDA) Executive Committee and the board of directors of the National Association of Collegiate Marketing Administrators. She was NACMA president in 1999-2000, and in June 2003, was a NACMA Hall of Fame inductee.

Born in Pittsburgh and raised in Greensburg, Pa. and northeast Ohio, Plonsky earned a B.S.-Journalism degree in 1979 at Kent State University. She is a former editor of The Daily Kent Stater campus newspaper and was named KSU outstanding journalism graduate (magna cum laude) in 1979. Plonsky also lettered three years in basketball (1975-78) and served as team co-captain during her junior season. She was a student sports information director at Kent from 1976-79.

Plonsky worked as women's SID at Iowa State from 1979-81 and first joined the UT Athletics staff in January 1982 as women's sports information director. She was named BIG EAST Conference office director of public relations in July 1986 and spent seven years with the league in public relations and assistant/associate commissioner capacities. She rejoined UT Athletics in October of 1993 as associate AD for external services under men's AD DeLoss Dodds.

In Austin, Plonsky is a member of the UT Libraries Advisory Council, the Capital Area Crime Stoppers board, and the University Federal Credit Union supervisory committee.