Dan Migala Position: Publisher Institution: The Migala Report

As a sports marketing author, practitioner and educator, Dan Migala has served all levels of the sports marketing community.

As an author, Migala founded The Migala Report to help educate sports marketing executives. The monthly electronic chronicles the tough to answer "how" and "why" of sports marketing topics with best practices profiles. The Migala Report's subscribers are a virtual "who's who" of every level of sports marketing with thousands of executives from teams ranging from major league organizations like the Los Angeles Lakers and New York Yankees, collegiate athletic departments like UCLA and The Ohio State University, minor league teams like the Toledo Mud Hens and many more.

To help further his reach to the community through his writings, Migala has served as a e-Sports columnist for Sports Business Journal since 1999 and has authored three books on sports marketing; including his most recent composition "Interactive Sports Strategies." The book, published by Team Marketing Report, where Migala served as a reporter and Publisher during two separate stints from 1997 to 1999 and 2000 to 2003, is a guidebook for team executives looking to duplicate their offline marketing and business initiatives online.

Migala also is a regular commentator on sports business topics for the New York Times, Wall Street Journal, Chicago Tribune and other major news outlets. He currently reviews sports business and marketing books for the Wall Street Journal.

As a practitioner and consultant, Migala has worked for or advised virtually every level of sports franchise. A one-year stint as the architect of the original Chicago Bears Web site (www.chicagobears.com) gave him the opportunity to learn the business of team Web sites first hand. Since then, he has served as an advisor to teams in Major League Baseball, National Hockey League, National Football League, National Basketball Association, NCAA, Arena Football League, the Ladies Professional Golf Association, Churchill Downs and numerous minor league teams on issues related to technology and sports marketing. Serving as a board member of Sponsor Direct, a Rockefeller Company, Migala has advised such Fortune 500 companies as Allstate, Bank of America, MasterCard International and Waste Management on their sponsorship investments.

As an educator, Migala also has been recognized in academia. First, as a visiting professor at the W.P. Carey School of Business MBA Sports Business Program at Arizona State University and an his alma mater, the University of Missouri-Columbia, where he graduated with a degree in Broadcast Journalism. He is currently teaching a graduate sponsorship class at New York University.

This Chicago native also holds a Master of Sports Administration from Ohio University whose friends know him to spend his free time strumming his Gibson guitar or dreaming up his next big idea.