Dec. 30, 2009
Michael Dunaway
520 Notre Dame
Grosse Pointe, MI 48230
phone: 313.402.8727
e-mail: mjdunaway@gmail.com
Education
Michigan State University
B.A. Advertising - May 2008
Professional Work Experience
Detroit Tigers
Feb. '09 - Nov. `09
Marketing & Promotions Intern
- Administration of the Detroit Tigers Kids Club program including: marketing, sales, management, and execution. Developed a new marketing strategy that increased enrollment and revenue by 45% from 2008.
- Coordinated the production of three (3) in-park promotional giveaways including development, budget management, sponsorship fulfillment, and day-of-game distribution planning.
- Planned and organized a promotional theme night and Tigers Alumni celebration event. Responsibilities included: budget management, interdepartmental & media partner planning, and day-of-event execution.
- Developed a grassroots and viral marketing campaign targeting college students. Strategies included utilizing social networking outlets, online promotion through tigers.com, and on-campus advertising in order to push ticket sales.
Detroit Red Wings
Sept `08 - Dec. `09
Marketing Intern
- Coordinated Red Wings and College Hockey game-day promotions, activities, and in-game sponsorships.
- Coordinated the Detroit Red Wings Youth Hockey, Red Wings Kids Club, and fan experience programs.
Country Club of Detroit
May `05 - Aug. `08
Assistant Pool Director / Head Swim Coach
- Coached and mentored 120+ children, ages 4 -17, for competition in the Michigan Inter-Club Association. Assisted the head pool director in other club management responsibilities.
Achievements & Skills
- Michigan State University: Awarded Best Overall Advertising Campaign for Plante & Moran Financial Advisors.
- Robert N. Wagner Foundation Scholarship Recipient: Criteria included Character, Community Service, Academics, and Athletic Achievement.
- Proficient in Microsoft Office, knowledgeable in Adobe Photoshop.
- Proficient in Mac / PC operating systems, as well as social networking platforms.
- All-American and All-State swimmer.
