Dec. 16, 2009

Intercollegiate Sports Marketing Professional

Dynamic and entrepreneurial professional offering Marketing, Promotions and Sponsorship Development experience in multiple areas of college athletics; track record of expanding programs, idea generation, delivering aggressive growth, and ensuring sustained success by presenting unique marketing solutions and solidifying valuable relationships.

Core Competencies

Professional Profile

Skilled communicator who creates memorable messages that rally potential customers/members and expand brand awareness.
Strategic thinker who analyzes organizational goals and market trends in order to deliver customized solutions; increased MSU Athletics' overall market awareness 8% by providing extensive marketing research on attendance generation tactics.
Skilled communicator and negotiator who forges consensus by conveying clear, benefits focused-strategies and "win-win" solutions.
Proven ability to increase revenue by uncovering unique sales channels and identifying key market niches; partnered with the Mustang Care Program to increase 2009 Football season tickets by 23 %.
Detail oriented and highly organized multitasker; adept at managing multiple, concurrent projects and competing priorities.

Education and Certifications

BBA, Marketing - Dillard College of Business Administration, Midwestern State University, Wichita Falls, TX
NCAA Diversity Training, HR Training, CPR

Professional Experience

Midwestern State University Athletics - Wichita Falls, TX
08/2007 - Present
Marketing and Promotions Assistant / Maroon and Gold Varsity Club (MGVC) Director and Coordinator
Key responsibilities:

• Serve as Game Day Operations Manager / Field Manager for football, basketball and soccer; direct promotions to increase student attendance, setup sponsor signage and coordinate all half-time field activities, as well as implement new NCAA media timeout regulations.
• Coordinate, produce, and host basketball halftime promotional events, including on-court game shows and the Barnes & Noble "Shoot for Books and Stuff" halftime Bonanza; Mustangs Bowl-A-Rama.
• Act as Sales Director for season ticket sales for football and basketball.
• Coordinate the "Mustangs Care Program," a community outreach program.
• Spearhead annual spring football game activities, publicity and advertisements with aid from SAAC.

• Partnered in selling over $4K in combined memberships at two annual Mustangs Athletic Club drive.
• Designed and implemented a Marketing Strategic Plan and Logistics Plan for all 11 sports - the Athletic Department's first-ever marketing plan - which employed guerilla (grass-root), standard media (print, radio, TV) and new media (Facebook, Twitter and additional social media).
• Collaborated with Women's Basketball for "Pink Out" night and with the Volleyball team for "Dig for the Cure," which raised a combined $2,100 for the Susan G. Komen fund and WBCA/Kay Yow Cancer Fund.
• Fundraised- in tandem with the Chi Omega Sorority - $12,000 for the Make-a-wish Foundation; coordinated a spring game fundraiser and "chili cook-off" to benefit an injured student athlete, which drew 400+ attendees and raised $3,500.
• Developed, branded and direct the Maroon and Gold Varsity Club, an MSU athletic alumni association. Lead membership drive and set pricing, securing 80 members and doubling memberships in just one year.
• Produce and edit the MGVC e-newsletter, "The Maroon, The Gold, The Standard" with circulation to over 400 subscribers.

Additional Professional Experience

Server / Chef - Salt & Pepper Mediterranean Bistro - Wichita Falls, TX
08/2006 - 01/2008
Management Trainee / Trainer / Server - Johnny Carino's Italian Grill - Wichita Falls, TX
05/2004 - 01/2007

Affiliations, Activities and Volunteer Experience

Founding Member -- VP, Alumni and Corp. Sponsorship Relations / Sr. VP, Marketing / Marketing Chair - Delta Sigma Pi Fraternity
Member - American Marketing Association (AMA) and Society for Human Resources (SHRM)
Member - Midwestern State University Olympic Weightlifting Team (Club Sport)
Senator / Member, President's Advisory Committee - MSU Student Government
Student Representative - Athletic Advisory Committee
Volunteer - MSU Lions Club, Straight Street, Habitat for Humanity, Church Youth groups, Camp Counselor, etc...
Member - NACMA (attended 2009 convention)
Coach- Little League T-Ball

Technical Skills

Applications: Microsoft Office Suite (Word, Excel, PowerPoint), SPSS, Adobe flash, Adobe InDesign, Adobe Photoshop
Social / New Media: Twitter, Facebook, MySpace, Online Surveys, YouTube
Programming: HTML, Binary Code