March 9, 2010

Education
University of Northern Iowa
Master of Arts - Leisure, Youth and Human Services Administration
Expected May, 2010

University of Northern Iowa
Bachelor of Arts in Sports Marketing
Cedar Falls, Iowa
2008

Work Experience
University of Northern Iowa Athletics
Graduate Assistant - Marketing and Promotions
Cedar Falls, Iowa
2006 - Present

• Earned promotion after 4 years of successfully interning. Charged to develop and execute marketing programs to increase attendance, fan loyalty and audience engagement. Additionally secure sponsorship packages from local and national businesses.
• Serve as key point of contact for all participating sponsors and vendors for partner and sponsorship activities. Develop comprehensive plan for partners to participate effectively in planning process ensuring that the program supports objectives and success metrics. Assist in the development of event budgets and ensure that forecasted expenses do not exceed budget projections.
• In charge of game day promotions and producing the game. Create scripts for each game, coordinate in-game music, oversee in on court entertainment/halftime shows and anthem singers, assist with promotions throughout the game, coordinate with band when to play and coordinate with videoboard operators on running different spots and ads during the game. Supervise 4 Interns and 15 Student Action Leaders.
• Noted for role in driving attendance to record levels with 95% occupancy at last 10 home games.
• Recognized for introducing new Panther Pep Crew program in coordination with 15 Student Action Leaders. Developed Chant Sheets, cheers and promotions that successfully drive awareness, create a buzz on campus and excitement at the games.
• Notably mentioned by ESPN and CBS broadcasting.
• Setup different activities to engage audiences at each game, promoted through social media marketing. Craft email promotions, videos and Facebook fan page that has resulted in 5K friends up from 2K in 1 year. Sample promotions include Live Band, Karaoke tailgate party, "Gold Out" game, "White Out Game", 1970's Theme Night Wrestling Meet, Black Out Game and Dress Like Your Favorite Player Night.

University of Northern Iowa Athletics
Sports Marketing Intern
August 2006 - January 2009

• Investigated and created promotions and initiatives that drive event attendance and corporate sponsorships.
• Devised marketing strategies that increased student game attendance in 2007 by 27%.
• Developed "Question of the Game" promotional event for 16K football game attendees.
• Managed team of 8 with a minimum budget of $5K through the strategic planning and execution of hosting an event. Utilized strengths in networking to gain sponsorships.
• Appointed announcer for the women's soccer team, 2007.
• Invented strategies to attract students to games: Panther Growl, costumes and coordinated music using the Portland Trailblazers system of music.

Hertz Rent-a-Car
Sales and Service Represenative
Waterloo, Iowa
May 2008 - Present

• Identified and leveraged core competencies to drive productivity, quality and revenue/profit growth within an intensely competitive industry.
• Fostered positive client relations and retention by providing high quality customer service and support.
• Achieved and maintained forecasted sales targets while maintaining customer satisfaction and product awareness.
• Established and maintained rapport with corporate personnel to effectively meet company and client objectives.
• Top Performer, attained 100% of insurance and vehicle upgrade quota.
• Received 90% customer satisfaction rating.

Comfort Suites
Front Desk Attendant
Cedar Falls, Iowa
May 2007 - May 2008

• Informed guests of property amenities, services, hours of operation, and local areas of interest and activities.
• Followed company policies and procedures and reported accidents, injuries and unsafe work conditions to manager.
• Welcomed and acknowledged guests, anticipated and addressed guests service needs, assisted individuals with disabilities, and thanked guests with genuine appreciation.

Area of Expertise Include:

• Marketing & Promotions
• Events Management
• Social Media Marketing
• Project Management
• Relationship Management
• Guerilla / Grass-Roots Marketing
• Oral/Written Communications
• Team Management

Computer Knowledge
MS Office Suite, Game Day Ops (Music Program)

Affiliations
Vice President of Public Relations, Delta Epsilon Chi