March 5, 2010
11 Clive Place - East Northport, NY 11731
631-651-2570(H) - 631-806-4126(C) - Kyle.R.Geddes@gmail.com
MARKETING EXPERIENCE
ST. JOHN'S UNIVERSITY Queens, NY
Graduate Assistant - Sports Marketing and Sales
August 2008-Present
Managed St. John's social media presence on Facebook and Twitter Directed promotional and ticket sales efforts for: Women's Soccer, Women's Basketball, and Men's Lacrosse Established grass roots efforts for group sales and researched future group sales contacts Obtained and fulfilled barter sponsorships for print, radio, and in-game giveaway items totaling $250,000 in radio and $30,000 in newspaper Implemented game day operations for 8 of 16 varsity sports including Men's Basketball at Madison Square Garden Assisted at athletic promotional events including game day hospitality and barbecues Created and distributed advertising for all 16 varsity sports Supervised a staff of 12 student workers with both office and game-day responsibilities
ISP SPORTS New York, NY
BIG EAST Tournament Promotions Team Member
March 2009, March 2010
Member of promotions staff for 2009 and 2010 BIG EAST Men's Basketball Tournament Executed on-court and off-court promotions during BIG EAST Men's Basketball Tournament Fulfilled sponsorship duties for multiple Tournament sponsors
UNIVERSITY OF NOTRE DAME Notre Dame, IN
Sports Marketing Intern
Fall 2004 - May 2008
Collaborated with Associate Athletic Director, Marketing Director, Promotions Coordinator and Promotions Assistants on advertising, marketing, and promotion strategies for various athletic events.
Responsible for promotions, contests, and creating brand awareness for the University's sponsors at all 26 varsity sports.
Created Student and Dorm Rewards programs for Men's and Women's Lacrosse teams Ran Notre Dame Clancy's Kids Club: created newsletters, managed budget, produced and sent out membership packets Member of game day management team for Notre Dame football
NBC SPORTS New York, NY
Sports Executive Intern
Summer 2007
Worked for Chairman of NBC Sports and Olympics and President of NBC Sports Began photo archive for NBC Sports for online distribution and sales Promoted NBC-Notre Dame commercial contest on Notre Dame's campus
EDUCATION
ST. JOHN'S UNIVERSITY Queens, NY
Master of Business Administration May 2010
Concentration: Marketing
Cumulative GPA: 3.70/4.00 Cumulative Major GPA: 4.00/4.00
UNIVERSITY OF NOTRE DAME Notre Dame, IN
Bachelor of Business Administration May 2008
Concentration: Marketing
HONORS
AP Scholar with Distinction
Citigroup/Academy of Finance Scholarship Winner DECA (Distributive Education Club of America) National Medal Winner DECA State Champion (2X), County Champion (2X)
ACTIVITIES
Vice President of Finance, Notre Dame Marketing Club (Notre Dame, IN) Volunteer, ESPN College GameDay (Notre Dame, IN) Captain, Intramural Lacrosse, Fisher Hall (Notre Dame, IN) Swimming Coach, Special Olympics (Huntington, NY)
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