March 3, 2010
SHERRELL D. MCMILLAN
3204 Tully Lane • Hope Mills, NC 28348
910-658-8725 • Sherrell.mcmillan@gmail.com
Education
THE UNIVERSITY OF NORTH CAROLINA Chapel Hill, NC
2004, B.A. in Journalism and Mass Communication
Experience
Fayetteville State University, Assistant Director, Sports Information Sept. 2009 - Present
Write features, columns, game stories and conduct interviews with coaches, administrators and student-athletes from all of FSU's 10 intercollegiate sports
Maintain, update, publish and provide enhancements to www.fsubroncos.com, the school's official athletic Web site, daily.
Assist with game-day operations, including production of game-day materials, setting up media room and scorer's table at basketball and write and edit public address announcements for all sports
Created and established social networking platform for athletics through Facebook and Twitter
Coordinate with ad hoc promotion committees and athletics communities for athletic support and participation
Develop reliable, accurate and timely game notes and statistics for media members, administration and fans
The Robesonian, Staff Writer Oct. 2007 - Sept.2009
Designed and laid out three to six-page daily sports section, including wire stories, wire photos, local photos and local stories.
Wrote features, columns, game stories on ACC, NFL, MLB, NBA and local sports issues on deadline
Maintain edand published The Robesonian Sports Web site daily
Covered six area high schools and Division II University of North Carolina at Pembroke
NCCU SPORTS INFORMATION GRADUATE ASSISTANT Aug. 2005 - Aug. 2007
Wrote media information including weekly football game notes, volleyball releases and game stories for all NCCU athletics
Coordinated media relations and publicity through the office of Sports Information for NCCU's 12 intercollegiate sports.
Assisted with game operations, marketing and media relations during home and some road athletic contests.
Performed play-by-play announcing for football and men's and women's basketball games and supervised the student volunteers for the Eagle Sports Network (internet broadcast).
Helped layout and design media guide information published by NCCU sports info office
UNC ATHLETICS, OLYMPICS SPORTS AND OPERATIONS INTERNAug. 2004 - June 2005
Coordinated the internal drug-testing program for UNC Chapel Hill's 28 sports: created testing schedule, communicated with coaches, and coordinated the services of independent contractors.
Supervised operations and game management of home events.
Assisted with preparations for and operations of ACC Championships and NCAA tournament play.
Created and designed UNC recruiting booklet using information compiled from all head coaches.
UNC ATHLETICS, SPORTS MARKETING INTERN June 2002 - June 2004
Saved $7,000 by negotiating with Jordan Brand, a business unit of Nike to sponsor Carolina Fever for UNC Athletic Department and CAA.
Developed and executed marketing plans for various UNC athletic teams.
Executed a sponsorship plan for Men's and Women's Soccer by soliciting support from local businesses to fund promotional materials and in-game activities.
Created Student Football Fan Focus Groups to understand student needs and generate ideas to heighten student enthusiasm.
CAROLINA ATHLETIC ASSOCIATION PRESIDENT, UNC STUDENT GOVERNMENT AUG. 2003 - May 2004
Partnered with Chancellor, Provost and Athletic Director to secure $1 Million in funding to double field space for intramural sports.
Increased interest and participation in Homecoming activities by ensuring events represented the diverse interests of the student body.
Instituted an identification policy at basketball games to reduce scalpers and ensure exclusive student access.
Successfully ran a campus wide campaign and elected with 87% of the student vote.
INSIDE CAROLINA WEB SITE AND MAGAZINE WRITER Sept. 2001 - Present
Covered the 2001-2002 UNC Women's Basketball Team through their NCAA Tournament run.
Contributed feature stories on game day atmosphere and basketball recruits.
Covered High school basketball tournaments and games that featured UNC targets, signees and recruits.
Contributed to the ACC Handbook (Pre-season Basketball Magazine).
Additional Activities
Communiversity Homework Site Coordinator, Minority Student Recruitment Committee
Additional Skills
Excellent typist (95 WPM) with advanced knowledge of Web research and browsing. Advanced Knowledge of Microsoft Word, Quark Xpress and PowerPoint; basic knowledge of HTML code, Microsoft Excel, Adobe In-Design and Photoshop, Statcrew, Netitor
