Fourteen years of sales, marketing and brand management experience, recognized as a "strong producer"
Experienced in market research, planning and execution of small, medium and large scale marketing campaigns
Ability to quickly define and deliver customer needs while providing a turn-key solution
Adept in leveraging existing relationships for mutual financial success
Ingenuity to build new alliances and capture strong referral business utilizing professional and personal network
Resourceful and creative in problem-solving, negotiation and interpersonal communication
Lean Certified (March 2006)
EDUCATION
North Carolina State University - Raleigh, North Carolina B.A. Communication, College of Humanities & Social Sciences - December 1995
PROFESSIONAL EXPERIENCE
TELESOUTH COMMUNICATIONS, INC.
Ole Miss Sports Properties - Oxford, Mississippi Director of Collegiate Sports Properties - (04/08 - Present)
Responsible for the management of $3.3 million dollars in total royalty revenue collected in 2009 for Ole Miss and Jackson State University and responsible for the management of three properties - Ole Miss, Mississippi State, and Jackson State University total revenue dollars of $3.5 million collected in 2008.
Successfully built new account base while managing existing accounts totaling 100+ corporate sponsors. Handled the everyday business for Ole Miss Sports Properties top three accounts: FedEx, Regions Bank, and Cellular South, while assisting on AT&T, Ashley Furniture, and Papa Johns Pizza; accounting for 65% of all revenue.
Created media advertising opportunities to increase revenue; including internet site and venue signage; sale of "official rivalry sponsorship" rights to corporations; VIP ticket distribution with the UMAA Foundation; Client Appreciation events; The Grove Tailgate Village event management; game-day publications; and directed the creative design of materials, including production and location of radio and television broadcasts of coaches shows and replay of games.
Handled the daily corporate sales accounting books for TeleSouth Communications Sports Properties: Ole Miss and Jackson State University in 2009 and Ole Miss, Mississippi State, and Jackson State in 2008. Duties included, but not limited to; daily monitoring of corporate sales revenue, monthly account reports, quarterly local and national internet reports with CBS Sports On-Line, and yearly annual presentations & reports to university representatives.
Assisted in the promotion and execution of Trophy Tours, statewide, for the 2009 and 2010 AT&T Cotton Bowl Championship Trophies to be displayed at various corporate sponsor locations in Mississippi to promote the Ole Miss Rebels back-to-back bowl victories.
Worked with the Ole Miss Athletic fund-raising arm - the UMAA Foundation to increase group ticket sales in Men's Basketball by 15%, and assisted in all 2009 and 2010 AT&T Cotton Bowl ticket sales, along with 2009 Ole Miss Baseball NCAA Regional and Super Regional ticket sales.
Responsible for business development, management and execution of a $2.678 million dollar sales goal for fiscal year 2005 - 2006.
Fiscal year 2004-2005 sales goal of $2.010 million dollars was met and exceeded by 10% by increasing sales during the first three months of employment by over 25%.
Introduced new products to licensed products line by leveraging professional network, personal sales and marketing creativity to capture new consumers and their needs.
Generated multiple national partnerships while opening new distribution channels and creating brand awareness. Examples: Wal-Mart, Barnes & Noble Book Sellers, Amazon.com, MeadWestvaco, etc.
Produced and handled all daily advertising, promotions and sales for the licensed products division.
Managed and executed contractual agreements with four Bowl Championship Series (BCS) Division 1-A conferences: ACC, Big XII, SEC and WAC and one Division 1-AA, The Ohio Valley Conference.
Maintained yearly licensing agreements with 140+ NCAA Institutions, Major League Baseball, and Arena Football League.
Controlled inventory reports, production schedules and distribution of all Schutt Sports licensed products.
Managed the sales and marketing staff of 4 employees and coordinated the sales efforts for 40+ outside national sales representatives.
Achievement Highlight: Utilized 3rd party channels to increase sales, specifically with Major League Baseball, with a growth of 20%.
UNIVERSITY OF NORTH CAROLINA AT GREENSBORO
University of North Carolina at Greensboro Department of Athletics - Greensboro, North Carolina
Director of External Relations for Athletics - Public Affairs (8/04 - 05/05)
Responsible for business development and management assistance for marketing of all varsity athletics.
Planned, created and implemented promotional plans which increased ticket sales and corporate sponsorships by 10% in 2004-05.
Directed sales of media advertising including internet sites and venue signage; sale of the "official sponsorship" rights to corporations; VIP ticket distribution; hospitality events; game-day publications; creative design all of materials and production of game broadcasts for baseball, men's and women's basketball and men's soccer.
Assisted the Sports Information Office with updates on athletic website and other media outlets.
Achievement Highlight: Created a program to help UNCG Athletic Development office - The Spartan Club to increased membership by 15% in 2004-05. Spartan Club membership was increased through both corporate and individual scholarship donations.
LEARFIELD COMMUNICATIONS, INC.
Tar Heel Sports Marketing - Chapel Hill, North Carolina Sales Account Executive (1/01 to 1/04)
Developed extensive product presentations to new customers and current accounts. Managed a client base of 80+ accounts. Examples: FedEx, BB&T, Harris Teeter, NAPA Auto Parts, etc.
Created media advertising opportunities to increase revenue; including internet sites and venue signage; sale of the "official sponsorship" rights to corporations; VIP ticket distribution; hospitality events; game-day publications; and directed the creative design of materials, including production of radio and television broadcasts of games and coaches shows.
Achievement Highlight: Received Numerous Learfield Sports Monthly Awards 2002 & 2003
INTERNATIONAL SPORTS PROPERTIES (ISP SPORTS)
Georgia Tech Sports Property - Atlanta, Georgia
Associate General Manager (6/00 to 1/01)
Successfully built new account base while managing existing accounts totaling 50+ corporate sponsors. Acquired three of the top accounts for the ISP Georgia Tech Sports Network, accounting for 30% of all revenue: UPS, Anheuser Bush and Atlanta Ford Dealers.
Created media advertising opportunities to increase revenue; including internet sites and venue signage; sale of the "official sponsorship" rights to corporations; VIP ticket distribution; hospitality events; game-day publications; and directed the creative design of materials, including production of radio and television broadcasts of games and coaches shows.
Worked with the Georgia Tech Athletic Association Ticket Office to increase group ticket sales in 2000 by 15% and assisted in all 2000 Chick-fil-A Peach Bowl ticket sales.
Achievement Highlight: Received ISP Sports Top Newcomer Sales & Monthly Awards in August & September 2000
IBM CORPORATION
Personal Systems Group - Research Triangle Park, North Carolina
National Fulfillments Account Manager - Desktops, Mobile and Options (9/98 to 6/00)
Handled regional sales for top retail account in the U.S. (Office Max), 35% of IBM's first-year market share.
Extensive forecasting, including a 13 week rolling and a yearly forecast.
Daily management of the IBM Employee Sales accounts; 5 dealers, and 1 retail account.
Product inventory control management.
Additionally at IBM Corporation: Consumer Direct Sales Representative (01/96-09/98) Performed Nationwide sales to the individual consumer and corporations.
Achievement Highlight: Received Top Ten Sales Award for IBM Consumer Direct Sales in November 1996 and Managers Award December 1997
