Experienced former NCAA Division II athlete with intercollegiate and third-party sports marketing, promotions and communications background with proven partnering experience.
Proven event management experience including the execution of professional, intercollegiate, amateur championships and corporate events.
Desktop publishing, graphic design, photo editing and creation of marketing collateral experience on Mac and PC platforms.
Education
Master of Science in Sport Management December 2005
University of Tennessee, Knoxville, TN
Bachelor of Science in Communication May 2003
University of Tennessee, Knoxville, TN
Experience
Kraft Construction Company, Inc.. Tampa, FL March 2008 - July 2009
Marketing Coordinator
Created pre-qualification submissions and presentations using Adobe InDesign, Photoshop and Microsoft PowerPoint
Managed company special events including the Manhattan Construction Charity Golf Classic including t-shirt design, logo creation and marketing plan.
Researched new business opportunities through government, public, private and subscription channels.
Results
Raised more than $24,000 for the Moffitt Cancer Center and Auburn University through the Manhattan Charity Golf Classic An increase of 150% from the previous year.
MT Associates. Knoxville, TN. Oct. 2007 - March 2008
Account Specialist
Partnered with clients and colleagues on a daily basis to fulfill contracted services.
Managed the payroll process for more than 40 employees.
Maintained and updated transcription file archives.
Electronic Arts - Tiburon. Orlando, FL. July 2006 - Jan. 2007
Marketing Coordinator
Developed and maintained relationships with internal and external partners in order to plan and execute events in order to support the goals of Electronic Arts and its partners. Event include Orlando Magic Media Day, Madden Bar Nights, NASCAR Nextel Experience partnership, Madden Nation 2 television filming, Superman Returns Focus Group, Virgin Megastore Madden NFL 07 Release party, Madden Community Day and the NFL Players Association filming of Helmets Off.
Managed the completion of assigned projects on time, within budget and with company approval including the Nintendo Wii Madden NFL 07 video series for product launch and Playstation 3 Madden NFL 07 highlight video. Videos were distributed through internal public relations teams, industry media partners and first-party client assets to online-consumers, retail vendors, online communities, online media outlets, and other trade media outlets.
Created marketing collateral including presentations, cover art samples, event signage, and various other needs.
Conducted market research and analysis on the product competitive landscape including product buzz and environment, product life-cycle management, consumer taxonomy, and market trends.
Results
Contributed to increase of Madden Franchise unit sales by 27% year over year, generating more than $250 million, increase of 37%.
Increased impressions of Madden NFL 07 through the distribution of Wii and PS3 launch videos to partners of EA.
Disney Sports Attractions. Walt Disney World Resort, Orlando, FL. Aug. 2005 - July 2006
Event Management Intern
Walt Disney World Marathon weekend event management responsibilities included the update and organization of the 127-page Event Information Guide, coordination of credential, communication and apparel distribution for Walt Disney World internal partners, the allocation of assets, distribution and collection of materials including cell phones, multi-channel radios, and repeaters used by the communications team and more than 100 Walt Disney World event partners.
Assisted with the execution of professional, intercollegiate and amateur championships events including the World Baseball Classic, Disney Soccer Showcase, MAAC Soccer Championship, Conference-USA Cross Country Championship, Walt Disney World Marathon Weekend, Walt Disney World Endurance Series, and the Disney Track and Field Series.
Managed the design and production of runner bibs for all Walt Disney World Marathon weekend participants.
Created promotional and event management collateral for the Walt Disney World Track and Field Series.
Assisted the Endurance Series sales managers with sales efforts in order to increase the number of participants, which would result in an increase in generated revenue.
Results
More than 31,000 runner bibs created.
Walt Disney World Marathon Weekend 127-page Event Information Guide info disseminated to more than 50,000 Walt Disney World Cast Members.
Track and Field Spring Training participants increased by 20%.
Research created the Walt Disney World Invitational that hosted top-tier NCAA track & field programs.
University of Tennessee Men's Athletics. Knoxville, TN. May 2003 - Aug. 2005
Marketing Intern/Graduate Assistant
Assisted with creation and implementation of marketing plans for seven intercollegiate sports programs including football, basketball, baseball, tennis, track and field, swimming and diving, golf and the Jr. Vols Club including securing and executing sponsorships.
Researched and coordinated the execution of a revenue-generating chair back seating program for Neyland Stadium.
Administered the Jr. Vols Club by generating memberships, creating advertisements, planning exclusive events, processing membership applications, designing monthly newsletter and updating the website.
Created advertisements and marketing collateral for local and regional outlets.
Developed business outreach efforts in order to increase group ticket sales.
Designed, conducted and analyzed consumer audience analysis and segmentation research to create a demographic profile of Tennessee Baseball fans used in order to increase attendance and revenue.
Managed practicum student workers while coordinating promotions and giveaways.
Results
Chair back program sold more than 16,000 units in year one, generating more than $190,000 in revenue.
Increased basketball group ticket sales to 11,000 tickets, a 54% increase.
Increased baseball group ticket sales to nearly 2,000 tickets, a 57% increase.
Increased Baseball Banquet attendance to 1,000, an increase of 150%.
Increased Jr. Vols Club membership by 10%.
University of Tennessee Men's Athletics. Knoxville, TN. Aug. 2001 - May 2003
Marketing Student Assistant
Constructed and operated Volunteer Village, including activities, sponsorship integration, venue and business relationship and management.
Sponsorship fulfillment by executing activities to meet participating sponsors' goals.
Walt Disney World Resort. Orlando, FL. Jan. 2001 - June 2001
Guest Relations Intern/Tour Guide
Information outlet on 46 square-miles of property, including resorts, services, ticketing, special events, theme parks and history of a Fortune 500 company.
Managed lost and found process including the organization and logging of hundreds of articles for the Magic Kingdom.
Maintained the brand and heritage Magic Kingdom by upholding the values of the Walt Disney World Resort.
Database management for future direct marketing and future communication efforts.
