345 E Eller Dr.
Winston Salem 27107
336-345-5461
cjwilkes2@gmail.com
Objective:
Sports and Entertainment Marketing/Management positions, requiring knowledge and experience with marketing and promotions, event promotion implementation, special event planning, group sales, and increasing attendance.
Education:
2006 to 2010 Bachelor of Science, Business Administration
Double major: Marketing and Entrepreneurship Management
Appalachian State University
Cumulative GPA: 3.48
Computer Proficiency (Microsoft Word, Excel, Power-point, Adobe Photoshop)
Sports Marketing Experience:
Appalachian State University Department of Athletics Senior Marketing Intern, Fall 2009-Spring 2010 Head Sports Marketing Intern, Fall 2008-Spring 2009 Sports Marketing Intern, Fall 2007-Spring 2008 Ticket Office Sales Representative, Fall 2006-Spring 2007
Assisted in planning, promoting, and implementing marketing plan for women's basketball. Directed game-day promotions; coordinate music with the Holmes Center and ASU band, while generating an intimidating, but family-friendly atmosphere for teams. 2009-2010
Assist implementation of marketing strategies and promotions for Appalachian State University football. 2007-2010
Shadowed Assistant Athletics Director for Marketing and Promotions for Appalachian State University Football game-day. 2008-2010
Implemented marketing strategies for men's and women's basketball, including coordinating part-time interns, pre-game setup, promotions, sweepstakes, contests, contestant selection, and fan involvement, before, during, and after events. 2007-2010
Planned and coordinated with live National Anthem singers/groups and coordinated with halftime entertainment for each home men's and women's Basketball games. 2008-2009
Assisted in planning, promoting, implementing and directing 2010 NCAA Women's Pack the House Challenge. Recorded raw Attendance: 1,321 (3rd highest attended game in ASU women's basketball history) (1/23/10)
Served as game director for game-day promotions for ASU men's basketball versus Western Carolina as a part of ASU Legends Day. Recorded attendance: 5,074 (1/23/10)
Assisted in planning, promoting, and implementing Mountaineer Madness. 2009, 2010
Coordinated group space and group ticket sales for men's and women's basketball. 2009-2010
Coordinated marketing strategies for baseball, including coordinating part-time interns, pre-game setup, promotions, sweepstakes, contests, contestant selection, and fan involvement. 2008-2010
Utilize Internet, social networking, and online calendars to advertise and promote upcoming events. (2007-2010)
Design promotional flyers for game-day and special events for men's and women's basketball, men's and women's soccer, volleyball, field hockey, and baseball. (2009-2010)
Designed men and women's basketball poster for residence halls. (2010)
Designed bookmark for Mountaineer Summer Reading Program. (2010)
Designed Jr. Mountaineers Kids Club registration form (2010)
Designed Print Advertising for Southern Conference Outdoor Track & Filed Championships (2010)
Assisted in promoting for ASU women's basketball Breast Cancer Awareness event, PINKZONE; Directed game-day promotions, coordinated music, for PINKZONE.
Wake Forest University Sports Marketing Department Sports Marketing Associate Summer 2009-Fall 2009
Planned, Promoted, and Implemented marketing strategies, including fan involvement, event logistics, PA Script for the 2009 Wake Forest FanFest. Attendance: 5,000+
Designed promotional items, event signage, fan involvement materials, (autograph cards, Skills Challenge scorecard, etc.) and wrote press releases.
Wrote press release for Ticket Office Football Season Ticket Selection event 'Select-A-Seat' and Deacon Club Field Level Suite Raffle as a part of Fanfest.
Designed marketing plans for Men's and Women's Soccer including game-day promotional flyers, schedule flyers, and PA scripts.
Assisted in the development of the partnership between Wake Forest Sports Marketing and Best Health Kids, leading to group sales and Kids Club Opportunities. Developed written proposal for the partnership.
Coordinated with Best Health Kids to set up an autograph session at an event hosted by Best Health and assisted with the development of promotional items for this event.
Assisted with development of a group space sales program for Men's and Women's Soccer and group sales for this space.
Designed and conceptualized flyers for season specific matches and schedule flyers for Men's and Women's Soccer, Field Hockey, and Volleyball.
Assisted implementation of marketing strategies and promotions for Wake Forest University Football. Fall 2009
Assisted implementation of game-day promotions for the Skip Prosser Classic, Wake Forest vs. Xavier (1/2/10)
Other Sports Experience:
Minor League Baseball, Winston Salem Dash Usher, Summer 2009
Must be polite, courteous and smile at all times
Wipe down all seats in assigned section pregame
Greet all fans and welcome to the ballpark
Ask for ticket so that you may assist them to their seat(s)
Be knowledgeable of all facility locations and be able to direct fans to these locations
Assist fans with lost children or lost belongings
Direct fans as they leave and thank them for coming to the game
Any extra responsibilities associated with a certain areas in the ballpark
Assisted in some promotions with the Director of Entertainment
Additional Experience:
Appalachian State University Housing and Residence Life
Resident Assistant, Spring 2008-Spring 2010
Conceptualized and implemented programming for married couples, families, international students, and international faculty. Fall 2009-Spring 2010
Responsible for community development throughout an apartment complex with approximately 200 diverse residents. Fall 2009-Spring 2010
Planned, promoted, and implemented programming geared toward non-traditional students and low-income housing as a result of the closing of the non-traditional student residence hall destruction. (Spring 2010)
Responsible for community development throughout a residence hall with approximately 300 diverse undergrad residents ranging in age from freshmen to seniors. Fall 2009-Spring 2010
Received leadership training and learned strategies to facilitate the development through positive reinforcement and team building exercises. Spring 2008-Spring 2010
Received training in crisis management and implemented this training multiple times with lives in danger. Spring 2008-Spring 2010
Conceptualized and implemented programming for forty-one undergraduate residents ranging from freshmen to seniors. Spring 2008-Spring 2009
Developed a presentation used for Resident Assistant training on ways to better advertise and promote programming. Including ways to target specific groups of students using elements of the traditional marketing mix. (2009)
Other expectations included serving as a positive role model, information resource, positive leader, behavior manager among residents, team player, duties in facilities management, and administrative responsibilities.
Honors: 2010 NACMA Student Stipend Nominee, Dean's List (Appalachian State University '06,'07,'08, '09), National Dean's List, Emerging Leaders Program selection (2007), RSA Vice President (2007- 2008), Above and Beyond Programming Certificate (Spring 2008)
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