University of North Carolina at Chapel Hill - Kenan-Flagler Business School
Bachelor of Science in Business Administration Minor in Exercise and Sports Science
EXPERIENCE
Tampa Bay Rays (November 2004 - present)
St. Petersburg, FL
Director, Corporate Partnership Services
Manage a corporate partnership services staff of 4 account managers and 3 interns
Oversee the servicing and execution of more than 100 sponsorship accounts including the fulfillment of television, radio, signage, print, hospitality and other promotional elements
Manage select key sponsor accounts including Pepsi, St. Petersburg Times, Bright House Networks, Tobacco Free Florida, Moffitt Cancer Center, Checkers, 2K Sports
Plan and execute sponsor hospitality elements including gifts and events (road trips, sponsor summit, on-field fantasy event, player luncheons, kids clinics)
Coordinate the development of a quarterly insider newsletter distributed to sponsors and other key stakeholders
Create and present mid-season and post-season recaps for sponsors
Implemented annual electronic sponsor survey measuring partnership return on investment and an annual fan survey measuring recall of sponsored features, promotions and signs
Served as traffic manager for English and Spanish radio game broadcasts during the 2006 season
National Basketball Association (July 2002 - July 2004)
New York, NY
Associate/Assistant, Marketing and Team Business Operations
Co-managed the NBA and WNBA Team Promotion Proposal System - reviewed and approved marketing and promotional concepts submitted by 15 NBA and 7 WNBA teams
Co-authored NBA End of Season Promotions Report and NBA/WNBA Team Marketing Exchange, a biweekly marketing newsletter distributed league-wide to highlight promotional results and best practices
Acted as liaison between teams and all internal league departments (Marketing Partnerships, Legal, Internet Services, Public Relations, Community Relations)
Coordinated team implementation of WNBA All-Star Balloting Program and managed Team Incentive Program
Helped develop WNBA Team Sponsorship Snapshots, customized in-depth local sponsorship analyses
Assisted in production of WNBA Marketing Plan, WNBA Operations Manual, WNBA Team Sponsorship & Promotions Report
Orlando Magic (May 2001 - August 2001)
Orlando, FL
Intern, Ticket Sales and Service
Developed and presented a ticket sales-related 3-on-3 tournament for implementation in the Orlando market
Prospected and researched leads and provided general support for 7 account executives
Conducted various league-wide research projects
Elite Sport Management Group, Inc. (May 2000 - August 2000)
Winston-Salem, NC
Marketing Assistant/Event Coordinator
Conducted grassroots marketing effort for the Toyota Golf Skills Challenge that resulted in surpassing the goal of participating golfers for a first-year market by 15 percent
Assisted in representation and sponsorship solicitation for 3 professional race car drivers, 1 professional race track, and 1 professional golfer
Helped manage the operations of 2 charity golf tournaments
OTHER EXPERIENCE
St. Petersburg Junior Magic Basketball (September 2005 - present)
St. Petersburg, FL
Board Member, Division Director, Head Basketball Coach
Big Brothers Big Sisters of Pinellas County (September 2008 - present)
St. Petersburg, FL
Activity-Based Big (Sports Buddies) and Site-Based Big (Campbell Park Elementary School)
UNC Tar Heel Sports Properties / Learfield Sports (August 2000 - May 2001)
Chapel Hill, NC
Radio Network Production Assistant
SKILLS
Archtics, Excel, Goldmine, Outlook, Power Point, Repucom, Scarborough Research, Word
