Jan. 5, 2010
Objective
To begin a career in Sport Marketing that will allow me the opportunity to learn, grow and advance.
Education
University of Southern Mississippi
Hattiesburg, Mississippi
8/2008 - present
- Master of Business Administration (anticipated graduation: May, 2010)
- Master of Science Sport Administration (anticipated graduation: May, 2010)
- Research concentration in sponsorship activation and effectiveness; and gender effects on sponsorship recall and brand awareness
University of South Florida
Bachelor of Arts Mass Communications, Zimmerman Advertising Program
Tampa, Fla.
8/2004 - 5/2007
- Additional coursework in Accounting, Marketing and Management
- Scholastic emphasis in Media Planning and Campaign Strategy
- Specialization in group interaction, multicultural marketing and strategic planning
- Founding member of the first student-run Advertising Agency at USF; specialized in Strategic Planning, Research Data Analysis and Presentations
Work Experience
Southern Miss Athletics
Marketing and Game Operations Graduate Assistant
Hattiesburg, Mississippi
8/2009 - present
- Develop and implement comprehensive marketing plans for sports programs
- Produce game scripts and timelines
- Cultivate student athletic booster group
- Effectively utilize electronic communications, including social media and email blasts
- Design and distribute print and electronic media schedules
- Public Address Announcer for Women's Soccer and Volleyball
ESPN - St. Petersburg Bowl
On-field Producer
St. Petersburg, Fla.
12/2008 & 2009
- Coordinated in-game activities, including sponsor promotions for more than 30,000 fans
Special Olympics NYC
Development Intern
New York, New York
6/2009 - 8/2009
- Organized gift-in-kind solicitation initiative
- Maintained and updated athlete medical and consent forms
- Assisted with general office duties
Southern Miss Eagle Club
Graduate Assistant
Hattiesburg, Mississippi
8/2008 - 5/2009
- Collaborated on 3-day, on-site golf tournament, raising $40,000
- Launched student athletic booster group, The Golden Varsity
- Produced and delivered presentations to upper level management
- Managed Club Level priority seating area in football stadium on game days
Kirkland, Russ, Murphy & Tapp, P.A.
Marketing/Administrative (Temporary)
Clearwater, Fla.
1/2008-7/2008
- Authored press releases and in-house publications
- Maintained client databases
- Performed day-to-day administrative duties
Padgett Communications
Project Manager
Clearwater, Fla.
7-12/2007
- Managed interactive Audience Response programs for events and conferences
University of South Florida Athletics
Sports Marketing Assistant
Tampa, Fla.
1/2005 - 5/2007
- Participated in the creation and implementation of 5-year strategic marketing plan
- Developed marketing and advertising efforts that significantly increased attendance
- Carried out brand development that increased USF brand recognition in the Tampa DMA
- Conducted large-scale (1500+ respondents), quantitative and qualitative research projects
- Instructed six interns during USF Athletics events
- Public Address Announcer for various sports programs
- Coordinated two large scale golf tournaments the raised over $180,000
New York Jets
Special Events and Game Operations Intern
Hempstead, New York
Summer 2006
- Implemented corporate sponsor advertisement initiatives
- Aided in daily management of Jets Fest operations
- Satisfied media requests on a daily basis
- Administered public relations and VIP procedures
- Created goodwill with fans by providing adequate fan-building resources
Affiliations & Memberships
- Member: Alpha Delta Sigma Honor Society
- Member: USF Alumni Association
- Fundraiser for USF and USM Athletic Departments
- Director of Public Relations: USF Marching Band (2005)
Special Skills
- Well-versed and comfortable in large-scale public presentations
- Proven writing and editing skills (AP, MLA & APA styles)
- Proficient in Microsoft Office Suite, Adobe Photoshop, internet applications, social networking (twitter, Facebook) with a proven ability to learn programs quickly
