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Case Study of the Redevelopment of Historic Camp Randall Stadium - University of Wisconsin



Speakers
Mark Schmitz, Creative Director/President, ZD Studios
Vince Sweeney, Senior Associate Athletics Director, University of Wisconsin

Synopsis
The "Facility Brand" Experience

The "art" of creating special human places has been around a few thousand years, but the practice has never been more important than now in the quest for the ultimate guest experience. Believe it or not, your facility is being judged by every ticket holder, vendor, maintenance worker and employee in the building. The "facility experience" has become such an important part of our culture that future consumer and financial success WILL depend on it.

Senior associate athletics director at the University of Wisconsin, Vince Sweeney, and creative director/president of ZD Studios, Mark Schmitz will discuss contemporary methodology behind facility brand design. Mr. Sweeney has successfully incorporated facility brand design into comprehensive sales and marketing plans for suites and other premium seating and for impactful donor recognition opportunities. Mr. Schmitz has recently developed facility design programs for Historic Camp Randall Stadium and the renovation of Lambeau Field. The two will discuss the four-year image and sales plan to renovate Camp Randall Stadium and "Celebrate the Legacy" of the 88-year old stadium on the grounds of a civil war prisoner of war camp.

Insights to cost effective interior design plans will be shared along with current techniques to integrate, create and share historic authenticity. You will leave this session energized with ideas and tools to bring your athletics facility, recruiting rooms, hall of fames and athletics department to life!

 

 

Learfield
Division I

2013-14 Division I Standings - 4/17

Institution Pts
1. Stanford 1082.75
2. Penn State 856.00
3.

Wisconsin

705.00
4. Notre Dame 698.25
5. Michigan  650.00
5. North Carolina 650.00
7. Minnesota 632.50
8. Florida 632.00
9. Duke 631.50
10.

Florida State

620.00

Complete Standings/Release Dates

Division II

2013-14 Division II Standings - 4/3

Institution Pts
1. Grand Valley State 718.00
2. West Texas A&M 451.50
3. Central Missouri

448.00

4. Adams State 425.00
5. Alaska Anchorage 397.75
6. Shippensburg 397.00
7. Ashland 395.50
8. Metro State (CO) 379.00
9. Indianapolis 375.50
10. Tampa 374.00

Complete Standings/Release Dates

Division III

2013-14 Division III Standings - 4/3

Institution Pts
1. Williams 843.75
2. Wisconsin Whitewater 648.75
3. Johns Hoplins 632.50
4. Washington-St. Louis 581.50
5. Emory 536.50
6. Middlebury 486.00
7. Amherst 478.50
8. Chicago 476.50
9. Wartburg

473.00

10. MIT 452.50

Complete Standings/Release Dates

NAIA

2013-14 NAIA Standings - 3/27

Institution Pts
1. Oklahoma Baptist 598.00
2. Olivet Nazarene (IL) 574.50
3. Lindsey Wilson 470.50
4.

Morningside

453.50
5. Concordia (CA) 445.50
6. Wayland Baptist 440.00
7.

Cumberlands (KY)

422.50

8. College of Idaho 419.00
9. Biola 394.50
10. Grand View 381.00

Complete Standings/Release Dates