nacda
Case Study of the Redevelopment of Historic Camp Randall Stadium - University of Wisconsin



Speakers
Mark Schmitz, Creative Director/President, ZD Studios
Vince Sweeney, Senior Associate Athletics Director, University of Wisconsin

Synopsis
The "Facility Brand" Experience

The "art" of creating special human places has been around a few thousand years, but the practice has never been more important than now in the quest for the ultimate guest experience. Believe it or not, your facility is being judged by every ticket holder, vendor, maintenance worker and employee in the building. The "facility experience" has become such an important part of our culture that future consumer and financial success WILL depend on it.

Senior associate athletics director at the University of Wisconsin, Vince Sweeney, and creative director/president of ZD Studios, Mark Schmitz will discuss contemporary methodology behind facility brand design. Mr. Sweeney has successfully incorporated facility brand design into comprehensive sales and marketing plans for suites and other premium seating and for impactful donor recognition opportunities. Mr. Schmitz has recently developed facility design programs for Historic Camp Randall Stadium and the renovation of Lambeau Field. The two will discuss the four-year image and sales plan to renovate Camp Randall Stadium and "Celebrate the Legacy" of the 88-year old stadium on the grounds of a civil war prisoner of war camp.

Insights to cost effective interior design plans will be shared along with current techniques to integrate, create and share historic authenticity. You will leave this session energized with ideas and tools to bring your athletics facility, recruiting rooms, hall of fames and athletics department to life!

 

 

Learfield
Division I

2014-15 Division I Standings - 12/18

Institution Pts
1. Stanford 417.00
2. UCLA 366.00
3.

North Carolina

336.50
4. Virginia 303.00
5. Syracuse 279.00
6. Georgetown 260.00
7. Penn State 238.00
8. Washington 233.00
9. Michigan State 223.00
10.

Colorado

222.00

Complete Standings/Release Dates

Division II

2014-15 Division II Standings - 12/11

Institution Pts
1. Grand Valley State 373.00
2. LIU Post 294.00
3. Colorado School of Mines

255.50

4. Colorado Mesa 255.00
5. Saint Leo 242.00
6. Wingate 218.00
7. Western Washington 202.50
8. Stonehill 187.00
9. Augustana (SD) 185.00
10. Adams State 180.00

Complete Standings/Release Dates

Division III

2014-15 Division III Standings - 12/11

Institution Pts
1. Williams 307.00
2. Tufts 260.50
2. MIT 260.50
4. Calvin 255.00
5. Amherst 249.00
5. Washington-St. Louis 249.00
7. Christopher Newport 245.00
8. Johns Hopkins 231.00
9. Emory

230.00

10. Bowdoin 229.00

Complete Standings/Release Dates

NAIA

2014-15 NAIA Standings - 12/18

Institution Pts
1. Cal State San Marcos 222.00
2. Olivet Nazarene 218.50
3. Lindsey Wilson 217.00
4.

Southern Oregon

197.00
5. Indiana Wesleyan 195.50
6. Texas Brownsville 180.00
7.

British Columbia

173.50

8. Northwestern Ohio 173.00
9. The Master's 172.00
10. Columbia (MO) 162.50

Complete Standings/Release Dates