Case Study of the Redevelopment of Historic Camp Randall Stadium - University of Wisconsin

Mark Schmitz, Creative Director/President, ZD Studios
Vince Sweeney, Senior Associate Athletics Director, University of Wisconsin

The "Facility Brand" Experience

The "art" of creating special human places has been around a few thousand years, but the practice has never been more important than now in the quest for the ultimate guest experience. Believe it or not, your facility is being judged by every ticket holder, vendor, maintenance worker and employee in the building. The "facility experience" has become such an important part of our culture that future consumer and financial success WILL depend on it.

Senior associate athletics director at the University of Wisconsin, Vince Sweeney, and creative director/president of ZD Studios, Mark Schmitz will discuss contemporary methodology behind facility brand design. Mr. Sweeney has successfully incorporated facility brand design into comprehensive sales and marketing plans for suites and other premium seating and for impactful donor recognition opportunities. Mr. Schmitz has recently developed facility design programs for Historic Camp Randall Stadium and the renovation of Lambeau Field. The two will discuss the four-year image and sales plan to renovate Camp Randall Stadium and "Celebrate the Legacy" of the 88-year old stadium on the grounds of a civil war prisoner of war camp.

Insights to cost effective interior design plans will be shared along with current techniques to integrate, create and share historic authenticity. You will leave this session energized with ideas and tools to bring your athletics facility, recruiting rooms, hall of fames and athletics department to life!



Division I

2014-15 Division I Standings - 1/15

Institution Pts
1. Stanford 545.00
2. UCLA 497.50

North Carolina

4. Penn State 383.00
5. Michigan State 348.00
6. Florida State 345.00
7. Washington 322.00
8. Wsiconsin 321.00
9. Virginia 303.00



Complete Standings/Release Dates

Division II

2014-15 Division II Standings - 12/24

Institution Pts
1. Grand Valley State 373.00
2. LIU Post 319.00
3. Colorado School of Mines


4. Colorado Mesa 255.00
5. Saint Leo 242.00
6. Minnesota Duluth 219.00
7. Wingate 218.00
8. Western Washington 202.50
9. Stonehill 187.00
10. Augustana (SD) 185.00

Complete Standings/Release Dates

Division III

2014-15 Division III Standings - 12/24

Institution Pts
1. MIT 313.50
2. Williams 307.00
3. Christopher Newport 298.00
4. Johns Hopkins 284.00
5. Tufts 260.50
6. Calvin 255.00
7. Amherst 249.00
7. Washington (St. Louis) 249.00
9. Emory


9. Mount Union 230.00

Complete Standings/Release Dates


2014-15 NAIA Standings - 12/24

Institution Pts
1. Southern Oregon 297.00
2. Lindsey Wilson 277.00
3. Cal State San Marcos 222.00

Olivet Nazarene

5. Carroll 209.00
6. Indiana Wesleyan 195.50

Texas Brownsville


8. British Columbia 173.50
9. Northwestern Ohio 173.00
10. The Master's 172.00

Complete Standings/Release Dates