June 23, 2010

CLEVELAND – The National Association of Collegiate Directors of Athletics (NACDA) is proud to announce its partnership with Songwhale LLC, a mobile marketing company based in Pittsburgh, Pa.

NACDA and Songwhale will work together to develop a unique mobile strategy for the association to better engage and serve its members. With mobile opportunities coming more into focus in collegiate athletics, it is the right time for NACDA to develop this partnership, which will launch with text-based services during the Convention in Anaheim, Calif.

NACDA and Songwhale are extremely excited about this new partnership and the potential for its development and expansion with other technologies. This partnership gives the association the opportunity for another vehicle to interact with its members. With the increased use of smartphones on a day-to-day basis, mobile technology has emerged as an effective way to reach members quickly and efficiently. The Songwhale platform allows individuals to connect with NACDA and receive information and alerts on a device that most people have with them at all times.

At the NACDA Convention, Songwhale will be exhibiting and showcasing its texting capabilities that will be utilized to enhance the overall experience. Convention attendees may opt-in to receive text alerts, free of charge, directly on their mobile devices at their exhibit booth.

As an additional part of this new relationship, Songwhale is offering discounted rates to NACDA member colleges and universities. For more information check out www.thefuturewhale.com!

About Songwhale: Songwhale is a full service mobile company that provides a full suite of services beyond SMS to partners and clients. Some of these technologies used to develop these partnerships include, the development of web and WAP (mobile) sites; recruiting sites for athletic departments; texting services including voting, trivia, text-2-screen, and text-2-win; and additional in-stadium services including WiFi with live streaming video and many ways for fans to download venue specific content and win prizes. Some of Songwhale’s current partners include the Pittsburgh Steelers, Cleveland Indians, University of Pittsburgh, The Ohio State University, McDonald’s, Pizza Hut, and Lowe’s.

About NACDA: NACDA, now in its 45th year, is the professional and educational association for more than 6,500 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 2,300 athletics administrators annually attend the NACDA Convention. Additionally, NACDA administers 11 professional associations for the separate business units that report directly to the athletics directors.