» «
NACDA Selects SKYLIST to Power E-mail Marketing Programs

June 15, 2005

Lake Buena Vista, Florida -- The National Association of Collegiate Directors of Athletics (NACDA), in conjunction with its 40th Anniversary Convention announced a partnership with SKYLIST, a top-ranked e-mail marketing solutions provider.

Under the terms of the alliance, NACDA has selected SKYLIST to power its email marketing programs and enhance member communication efforts. Specifically, NACDA will use the SKYLIST StormPostTM e-mail marketing automation system to personalize e-mail messages to its 6,100 members and assist them in networking and exchanging information with other college athletics professionals. NACDA members receive a 50 percent discount on setup fees from SKYLIST as an added benefit to jump start their e-mail marketing efforts.

According to eMarketer, with the exception of telemarketing, the return on investment for e-mail marketing tops all other channels. In addition, ComScore MediaMetrix states that sports web sites comprised half of the top 10 gaining properties earlier this year. An increasing number of athletics organizations are beginning to realize just how effective online advertising can be and are allotting more of their budget for web site and e-mail marketing.

eMarketer also has predicted that 2005 will be the "Year of Personalization" and that those developing and distributing products or services of that nature will need a deep understanding of who their audiences are in 2005 in order to reach and engage them. SKYLIST understands that philosophy and in April, they expanded the StormPost system to include new personalization capabilities such as the ability to send messages triggered by time and user events and real-time deliverability StormAlertsTM. The enhancements allow NACDA to send highly personalized messages that are optimized for delivery.

"We're excited to bring SKYLIST on board, especially on the eve of our 40th Anniversary Convention," said Bob Vecchione, senior associate executive director at NACDA. "E-mail is a very dynamic marketing channel and we expect it to become an integral part of our marketing communications plan and member communication efforts. We encourage our members to follow our lead and implement email marketing solutions to benefit their individual institutions."

"SKYLIST StormPost is exactly the kind of solution that college athletics departments should be using to recover lost donors and boost season ticket sales," said Joshua Baer, CEO of SKYLIST. "SKYLIST will be attending the conference and we invite and encourage NACDA members to meet the team and explore the exciting world of email marketing." SKYLIST will be exhibiting at NACDA booth #702.

For more information on NACDA or the 40th Anniversary Convention, please visit www.nacda.com.

Founded in 1996, SKYLIST is a top-ranked email service provider and email deliverability leader. SKYLIST gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized, and measurable opt-in email campaigns. The SKYLIST StormPost email marketing automation system, available in license and hosted-form, is in use by eDiets.com, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union. For more information, please visit www.skylist.com.

NACDA, which is celebrating its 40th anniversary, is the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. NACDA also operates the Sports Academy Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions -- I, II and III -- and the NAIA, for a total of four trophies.