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         <description><![CDATA[Joe Manhertz, director of development, the Ohio State University, shows the evolution of the Buckeye Club Financial Ambassador Program.]]></description>
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         <title>Ohio State University Shares the Success of Their Financial Ambassador Program</title>
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         <description><![CDATA[This year's NAADD Convention will feature a unique panel featuring a husband and wife team for the "Future of Athletics Development" general session. NACDA Past President Gene Smith, director of athletics at The Ohio State University and NAADD Past President Sheila Smith, associate vice president for principal gifts at The Ohio State University, will share their views on where athletics development is headed in the future. Sheila brings a unique perspective as a Past President of NAADD who knows and works for central development.]]></description>
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         <title>Convention Preview: Future of Athletics Development</title>
         <pubDate>Mon, 01 Mar 2010 12:52:43 EDT</pubDate>
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         <description><![CDATA[Ed McLaughlin, director of athletics, Niagara University, showcases the Purple Eagles fundraising arm The Purple and White Club.]]></description>
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         <title>Niagara University's Purple and White Club</title>
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         <description><![CDATA[Adam Wald, associate AD for external relations, Long Beach State University, explains how the 49ers bring community to campus for their "Jewels of the Night" Program.]]></description>
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         <title>Long Beach State's Jewels of the Night Program</title>
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         <description><![CDATA[Steven Farmer, director of capital support, University of Georgia, presents this month's Capital Campaigns in Focus.]]></description>
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         <title>Capital Campaigns in Focus: University of Georgia</title>
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         <description><![CDATA[Dick Vogel, associate AD, University of Southern Mississippi, is this month's feature for Questions and Answers.]]></description>
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         <title>Questions and Answers with NAADD Conference Rep Dick Vogel</title>
         <pubDate>Mon, 01 Mar 2010 11:03:06 EDT</pubDate>
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         <description><![CDATA[Most of us in fund development have focused our attention on the traditional programs that have historically generated financial support for our respective athletics programs. These solicitations have included the annual fund, sports enhancement accounts, scholarship and program endowments, capital campaigns, special events and planned/deferred giving. These fundraising approaches are often enhanced by the addition of benefits such as priority seating, reserve parking, naming opportunities and etc. While the majority of our emphasis must continue in this direction there are other possibilities for future growth and revenue production.]]></description>
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         <title>Best Practices: Nontraditional Financial Support</title>
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         <title>2010 NAADD Convention</title>
         <pubDate>Fri, 12 Feb 2010 11:32:07 EDT</pubDate>
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         <link>http://onlyfans.cstv.com/schools/nacda/sports/naadd/spec-rel/020810aab.html</link>
         <description><![CDATA[In the world of collegiate athletics our job is to interact with a cross section of people on a daily, almost minute-by-minute basis. From student-athletes, to professors, to coaches, to donors, to alumni and fans, all of us have to use our communication skills on a regular basis in order to get the job done. In addition, if you have aspirations to advance your career, your conduct in this realm will dictate your future. Here are a few best practice tips I try to live by:]]></description>
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         <title>Best Practices: Professional Conduct Dictates Your Future</title>
         <pubDate>Mon, 08 Feb 2010 16:44:47 EDT</pubDate>
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         <description><![CDATA[As the landscape of college athletics has changed dramatically over the past decades, it is amazing to see how important the role of athletics development is to each institution or setting. Like always, the demand and emphasis to support and underwrite our various programs has accelerated with tremendous growth. As we strive to meet the needs, we are fortunate as development professionals to call on an Association to enhance our knowledge and expertise to succeed.]]></description>
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         <title>NAADD Seeks Executive Committee Nominations for 2010-14 Term</title>
         <pubDate>Fri, 05 Feb 2010 13:08:02 EDT</pubDate>
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         <description><![CDATA[NAADD is pleased to have former Major League Baseball (MLB) player, Jim Abbott, as our keynote speaker. Jim Abbott is an amazing person and has an exciting story and message to share with us. We will all benefit by hearing his approach to overcoming adversity as well as his reasons for being a major donor to the University of Michigan. Abbott is not only an example of someone who has overcome great adversity to achieve his dreams, but he is also setting a tremendous example by being one of the few former professional athletes who engage with and financially support their alma mater.]]></description>
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         <title>NAADD Selects Jim Abbott as Keynote Speaker</title>
         <pubDate>Fri, 05 Feb 2010 13:03:55 EDT</pubDate>
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         <description><![CDATA[Over the next couple of months, four University of Ohio graduate students are going to be gathering insight on the effects of technology on athletics development offices. The goal of this research is simple: compile enough information to create a handbook of how athletics fundraisers can use technology to support their university. The hope is to develop a step-by-step guide of what others are doing and how they are incorporating technology into their core strategy.]]></description>
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         <title>NAADD Engages in Technology Research</title>
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         <description><![CDATA[Clint Wulfekotte, associate AD for external operations, Monmouth University, explains how the Hawks have maxed out their Employee Giving Campaign.]]></description>
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         <title>Monmouth University's Employee Giving Campaign</title>
         <pubDate>Fri, 05 Feb 2010 10:27:26 EDT</pubDate>
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         <description><![CDATA[Scarlett Schmidt, associate AD development, University of Delaware, is this month's feature for Questions and Answers.]]></description>
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         <title>Questions and Answers with NAADD Conference Representative Scarlett Schmidt</title>
         <pubDate>Fri, 05 Feb 2010 09:58:32 EDT</pubDate>
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         <description><![CDATA[Steve O'Brien, associate athletics director for development, University of California, Santa Barbara (UCSB), presents this month's Capital Campaigns in Focus.]]></description>
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         <title>Capital Campaigns in Focus: University of California, Santa Barbara</title>
         <pubDate>Mon, 01 Feb 2010 12:49:40 EDT</pubDate>
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