Mavericks CEO Terdema Ussery to be Inducted into the John McLendon Minority Athletics Administrators Hall of Fame
March 23, 2012
CLEVELAND – The John McLendon Minority Scholarship Foundation, in partnership with the National Association of Collegiate Directors of Athletics (NACDA) is proud to announce that Dallas Mavericks President & CEO Terdema Ussery, will be inducted into the John McLendon Minority Athletics Administrators Hall of Fame as the NBA’s representative on the evening of June 27. The induction ceremony will be held in conjunction with the 47th Annual NACDA Convention at the Hilton Anatole Hotel in Dallas, Texas.
Ussery is in his 14th year as President & CEO of the Dallas Mavericks and President of the Dallas Mavericks Foundation. He serves as an alternate governor for the Mavericks on the NBA Board of Governors. In his first season with the Mavericks, he led a successful campaign which resulted in funding for the American Airlines Center. He actively participated in the architectural selection, design and construction of the building. Ussery was also intimately involved in securing the naming rights partnership with Dallas/Fort Worth based American Airlines for the downtown facility.
Prior to his time in Dallas, Ussery as CEO of HDnet, the nation’s first all high-definition television network and was president of Nike Sports Management, overseeing the marketing, advertising and branding of Nike’s most elite athletes. Nike Sports Management was also integral in the launch of Coca-Cola’s POWERADE brand. Prior to that, he was commissioner of the Continental Basketball Association (CBA).
Under his direction, the club has more than tripled revenue and exponentially increased its media and digital footprint by establishing new and expanding existing media partnerships across multiple platforms. The Mavericks are entering their fifth consecutive sold out season. Under his direction, the Dallas Mavericks Foundation has distributed $1 million-plus to over 40 agencies whose aim and mission is to improve the lives of those in need. Both Sports Illustrated and The Sporting News perennially rank Ussery as one of the most powerful executives in sports, and in 2003, Ussery named the Corporate Executive of the Year by Black Enterprise Magazine.
Ussery sits on the boards of TreeHouse Foods, Inc., (NYSE), where he serves as Lead Independent Director. He is a member of the Advisory Board of Wingate Partners, LLP, a Dallas private equity partnership and also serves as Chairman of the Board of Commissioners of the Dallas Housing Authority. Ussery is a former member of the Board of Trustees of Princeton University. He also serves on several not for profit boards, including the Communities Foundation of Texas and the Andre Agassi Charitable Foundation Board.
Previous NBC recipients include:
About the John McLendon Minority Postgraduate Scholarship Program: The John McLendon Minority Postgraduate Scholarship Awards are presented to senior-level minority students who intend to pursue a graduate degree in athletics administration. If you have any questions regarding this program, please visit www.mclendonminorityfoundation.com.