Aug. 14, 2014
Name: Brian Delehoy
Position/Institution: Director of Licensing & CSR, Colosseum
Number of years in your position: 3+
Alma Mater(s): Cal State Fullerton
Hometown: Anaheim, CA
1) Why did you become involved in ICLA?
To learn more about the industry, networking opportunities, personal professional development.
2) What is your favorite part about being a member of ICLA?
The vast network of colleagues I can reach out to at a moment's notice. There is great camaraderie among the membership and I like the sharing of best practices. ICLA serves as a sounding board for ideas, strategic planning and it supports continued growth in the industry among other things.
3) What is the biggest challenge to working in a university environment?
From my past life, there is an incredible amount of "red tape" you encounter trying to accomplish just about anything.
4) What do you consider to be your greatest accomplishment to date?
I am pretty proud of being a homeowner.
5) What is the most important skill you have developed in your career?
Hands down, the ability to communicate; in person, on the phone, via email, via text, #hashtagging. Regardless of the form, it is pretty hard to accomplish anything without being able to communicate effectively.
6) Who has been the most influential person in your career?
My undergrad Sports Marketing Professor. He was pretty much responsible for sending me down the career path of collegiate athletics.
7) What is one item you cannot live without?
8) Who would you choose to switch places with for a day?
9) What is your favorite sporting event that you have ever attended?
The College World Series but more specifically the one in 2004, as a member of the official Cal State Fullerton travel party. #TITANS.
10) Why/when did you decide to pursue a career in collegiate licensing?
I got a taste of it from the school side during a 5-year stint in the Athletic Dept. at BGSU in NW Ohio. When it came time to move on from that and head back home to SoCal, I stumbled across a job listing with Colosseum. Fast forward 3+ years later and here I am. #LoveCollege.
11) In your mind, who in this industry can serve as a good role model?
There are so many to choose from, it is hard to narrow down the list off the top of my head. That is another big plus to being involved with ICLA.
12) How has your involvement with ICLA influenced your career?
I have had the opportunity to make countless lifelong professional contacts, many of whom I also consider good friends. Undoubtedly, ICLA has contributed to opportunities for our company to continue growing our business for schools and the industry as a whole.
13) What educational or business experiences best prepared you for a career in licensing?
A combination of things; my undergrad education and just about all of my job experiences up until now. The vast majority of those experiences were in an Athletic Dept. at a DI University.
14) What challenges do you face when working with students or vendors?
Navigating the myriad of licensing restrictions my company has from one University to the next. My head spins a lot on a daily basis trying to keep all of that straight.
15) Would you please explain a professional success and how you implemented it?
During my time as the Assistant Athletic Director for marketing at BGSU, for the first time we implemented the phrase "Roll Along" into marketing initiatives in hopes that it would become the school's version of "Go Blue" or "Roll Tide." BGSU really didn't have a fan call to action or war cry phrase like that in the past. Several years down the road now, "roll along" seems to have been fully embraced and really taken off with fans, alums, and the campus community. It is pretty cool to look back and say you were a big part of something like that.
16) In your opinion, where is collegiate licensing headed in the future?
It is hard. The industry certainly continues to evolve on an ongoing basis. I guess I would have to say I see universities continuing to strategically manage their licensee bases in various categories more and more moving forward.
17) What was your biggest professional failure/mistake and how did you learn from it?
I completely bombed an internship interview with Nike in the later stages of my undergrad studies. I don't know what it was, I just completely froze in the moment. It has always stuck with me since. In any professional setting that involves talking to people, I haven't reencountered another situation like it. It was really just a case of overthinking, rather than just being myself and being confident in my abilities.
18) What percentage of your work-week is spent in your office? How do you maintain balance between your professional and personal life?
When I'm not on the road, 100% is spent in the office. Depending on the time of year, I travel around the country quite a bit visiting university campuses. When I was on the school side, given all the after-hours events that were tacked on to already long work days, maintaining the balance was virtually impossible. I don't know how folks do that for an entire career. Now that I'm on the licensee side with a privately-owned corporation, my work hours tend to be much more predictable and set from day-to-day. Maintaining the balance is much more feasible. I love watching and playing different types of sports and spending time with family and friends.
19) What are you most looking forward to at the next ICLA Convention or Winter Symposium?
As always, the chance to connect and spend time with industry colleagues. We're all pretty lucky to work in this industry with one another.
20) Who is your favorite Sharknado character?
Nova, A.K.A. Jenny. I mean, she has the coolest shark bite scar I've ever seen. Then later on in life she also survived being eaten by a shark thanks to the chainsaw skills of one Ian Ziering!