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20 Questions with Joe Canfield

June 19, 2018

Name:  Joe Canfield                 
Position/Institution: Marketing & Communications Specialist, University of Utah
Number of years in your position: 1
Alma Mater(s): University of Utah, Utah State Univeristy, Weber State University            Hometown:  Salt Lake City, Utah

Why did you become involved in ICLA?
Networking and educational opportunities.

How has your involvement with ICLA influenced your career?
Being able to see what LDs and licensing professionals are doing across the country has been invaluable when it comes to coming up with new ways to promote U of U product.

If you could choose one (1) amenity to add to the workplace, what would it be?
Powder Days (ex. If ski resorts get 8+ inches of snow, no work. It’s a ski day!)

What is the biggest challenge to working in a university environment?
Red tape. Coming from start-ups into a University setting has been a challenge, but has forced me to think of creative ways of getting things done.

What is the most important skill you have developed in your career?
Golfing. Spending four hours on a golf course with someone is a great way to get to know them.

What hobby would you get into if time and money weren’t an issue?
BASE jumping

When people come to you for help, what do they usually want help with?
Usually a last second design project.

Why/when did you decide to pursue a career in collegiate licensing?
I went to a lot of IP seminars in school and have always been interested in copyrights, trademarks, and patents. I’m fortunate and kind of fell into collegiate licensing.

Who has been the most influential person in your career?
Chad Albrecht, a professor of mine at Utah State. Taught me to pursue a passion, not just a career.

If you didn’t have to sleep, what would you do with the extra time?
Work on my short game.

Who’s your role model? Why?
Ken Dryden. One of the greatest goalies of all time, completed Law School while playing in NHL and became a member of the Canadian Parliament after playing. I’ve always thought his story was awesome. It has inspired me to always work hard, and helped me realize that you can always make time for the things that are important to you no matter what is going on in your life.

What’s your favorite quote?
“Risk something or forever sit with your dreams.” – Herb Brooks

What is your biggest pet peeve?
Cords. Can’t stand when cords are all over the place.

If you could turn any activity into an Olympic sport, what would you have a good chance at winning medal a for?
Building IKEA furniture

What is the best piece of advice you have ever received? What advice would you give to someone looking to enter the field of collegiate licensing?
Best advice I’ve received: Gain as many skills as you can. You never know when underwater basket weaving might come in handy. To someone looking to enter the field: Be patient in finding the right job and don’t take a job just for the money.

In your opinion, where is collegiate licensing headed in the future?
It’s hard to tell, but I think Universities small and large are going to start realizing the potential revenue that can be made from a strong licensing program and will start to shift more resources toward licensing.

What is your favorite family tradition?
Feats of Strength during Festivus

What are you really good at, but kind of embarrassed that you are good at it?

What percentage of your work-week is spent in your office?
Usually about 85%

What are you most looking forward to at the next ICLA Convention or Winter Symposium?
Meeting new people and learning more about how everyone is expanding their programs.

About ICLA: ICLA provides educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of collegiate licensing. For more information on ICLA, please visit www.iclanet.com. ICLA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 53rd year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit www.nacda.com