ICLA Selects 2010 Award Winners
May 13, 2010
CLEVELAND - The International Collegiate Licensing Association (ICLA) has announced the University of Minnesota as its 2010 Synergy Award: Program of the Year and Tad Schroeder as its recipient of the Corporate Service Award. The recipients will be honored Wednesday, June 23 at the Learfield Sports Directors' Cup Luncheon, held in conjunction with the 45th Annual NACDA Convention at the Marriott Hotel in Anaheim, Calif.
Minnesota Trademark Licensing Director David Lindquist, who has been at the University for 17 years, came to Minneapolis as a buyer for Gold Country/Goldy's Locker Room. The experience he gained working for Minnesota's top retailer, athletics department concessionaire and team store operator proved invaluable, as his knowledge propelled him to the director position, and the UM brand has flourished as a result ever since.
With the opening of Minnesota's new on-campus football home, TCF Bank Stadium, came an abundance of opportunities for Lindquist and the Golden Gopher staff to increase royalties for the program. The university saw a 16 percent increase in that department, and a pair of initiatives spearheaded by Lindquist were crucial in making it happen.
A commemorative logo to celebrate the inaugural football season at TCF Bank Stadium was developed and used as a patch on jerseys and other apparel as well as on the post-game press conference back drop and other strategic locations around the stadium. Merchandise with the logo was a big hit in the stadium's inaugural season. Additionally, Lindquist's contributions in partnering with the 51 Target store locations that sell UM merchandise to create a 20 percent off promotion in the two weeks surrounding the Gophers first contest in their new home added to the popularity and excitement of the Golden Gopher brand in 2009.
2010 Corporate Service Award recipient Tad Schroeder is an individual with an extensive, broad background that has helped him achieve great things in the collegiate licensing field.
From his days as a University of Cincinnati (UC) multi-sport student-athlete to an assistant football coach (Army) and later head football coach (Coast Guard Academy) to associate athletics director (Army); he has what it takes to relate to all of those involved in the collegiate marketplace.
Additionally, Schroeder picked up his law degree while at UC and even worked as a color commentator on Army football and basketball games.
As a University Services Associate for the Collegiate Licensing Company (CLC), Schroeder has spent numerous hours with colleagues and driven upwards of 500,000 miles to help ensure collegiate licensing directors develop and maintain successful programs for their institutions.
Schroeder's perspective on the collegiate market is truly unique due to his extensive background, and the role he plays as a friend, advisor and mentor to student-athletes, licensing directors, retailers and licensees truly sets him apart as one of the best.
About ICLA: ICLA provides educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of collegiate licensing. For more information on ICLA, please visit www.iclanet.com. ICLA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 45th year. For more information on NACDA and the 11 professional associations that fall under its umbrella, please visit www.nacda.com.