May 3, 2017
CLEVELAND – The International Collegiate Licensing Association (ICLA) has announced its 2017 Hall of Fame inductee: Cynthia Holmes, Director, Trademarks and Licensing at the University of California Los Angeles. The induction will take place during the Association’s Awards Luncheon at the Annual Convention, Monday, June 12 at 12:15pm at the World Center Marriott Resort in Orlando, Florida.
“The ICLA Officers and Board of Directors are proud to announce the induction of Cindy Holmes, Director of Trademark Licensing at UCLA, into our Hall of Fame for the 2017 year,” stated ICLA president and Director of Trademark Licensing and Enforcement at Boise State University, Rachael Bickerton. “The collegiate licensing industry has benefited immeasurably from Cindy’s years of dedication to the industry. Her work building the UCLA brand both nationally and internationally and her championship of corporate social responsibility from all licensees and manufacturers are just the tip of the iceberg when it comes to her contributions to our industry. We are humbled to call Cindy a peer, and honored to be able to present her with this recognition.”
Hall of Fame – Cynthia Holmes, University of California Los Angeles
Currently in her 30th year at UCLA, Holmes joined the UCLA Trademarks and Licensing office in 1988 shortly before the inaugural ACLA meeting held in Los Angeles, the forerunner organization to ICLA. While at UCLA, Holmes has proven herself to be a trail blazer and leader to be emulated in the collegiate licensing industry. Her endeavors to move university codes of conduct beyond stated values and toward true implementation of ethical labor practices, successful expansion of UCLA’s international licensing program, and support of the UCLA student community are just a few of her many accolades.
The UCLA Trademarks and Licensing office is a division of Associated Students UCLA (ASUCLA), the student-controlled, non-profit arm of the university that provides retail and student union services to it. Through this unique relationship with the student community, Holmes’s department sets an example for departments nationally to build rapport with their student constituents. While at UCLA, Holmes has also been a leader in international licensing. She has successfully developed licensee and retail relationships around the world including numerous “UCLA” brand specialty stores, shop-in-shops and counters. In the process of building this retail network Holmes has also established a very sizable trademark and service mark portfolio on behalf of The Regents of the University of California, having securing rights to “UCLA” and related marks not only with respect to retail goods and services but also UCLA’s core services of education, artistic and sporting performances, medical, dental, and research services in key territories throughout the world.
Despite these accomplishments, Holmes considers her most important contribution to our industry to be her dedication to the true implementation of ethical labor practices throughout the supply chains used to produce collegiate licensed products. All companies that hold or request to hold a UCLA license to provide a good or service that bears the UCLA name are challenged to communicate and demonstrate their efforts and to engage fully in pursuit of continuous improvement. This includes full disclosure of factory information, credible factory monitoring, and to verification including full access to factories as determined by UCLA. In addition to her UCLA-specific procedures, Holmes also sits on the University of California (UC) system’s advisory committee that provides recommendations to the Office of the President on the UC Code of Conduct for Trademark Licensees. She continues to be sought-after speaker on this topic.
About ICLA: ICLA provides educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of collegiate licensing. For more information on ICLA, please visit www.iclanet.com. ICLA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 52nd year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit www.nacda.com.