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20 Questions with Adam Parker

April 30, 2014

Name: Adam Parker

Position/Institution: Licensing & Trademark Manager at BYU

Number of years in your position: 6 years

Alma Mater(s): Ricks College and Boise State University

Hometown: Parma, Idaho

1) Why did you become involved in ICLA?
Peer pressure

2) What is your favorite part about being a member of ICLA?
The networking with the other licensing directors and licensees

3) What is the biggest challenge to working in a university environment?
There are a lot of groups on campus with a vested interest in the school's trademarks, and they usually all have different ideas on how it should be managed.

4) What do you consider to be your greatest accomplishment to date?
I beat Jimmer Fredette in 1 on 1 (Jimmer will probably say this never happened, but he's just embarrassed).

5) What is the most important skill you have developed in your career?
An amazing BS detector

6) Who has been the most influential person in your career?
My wife

7) What is one item you cannot live without?
A car, no way am I walking to work every day.

8) Who would you chose to switch places with for a day?
Tony Stark

9) What is your favorite sporting event that you have ever attended?
2007 Fiesta Bowl, Boise State over Oklahoma. I proudly admit that I screamed like a little girl after the hook n ladder TD.

10) Why/when did you decide to pursue a career in collegiate licensing?
Around 2003, I saw that it was the perfect mix of business and sports.

11) In your mind, who in this industry can serve as a good role model?
Anyone with a different point of view than your own, and Charles Barkley

12) How has your involvement with ICLA influenced your career?
It has introduced me to people in the industry that I would have never been introduced to otherwise.

13) What educational or business experiences best prepared you for a career in licensing?
I worked in various departments/positions at my dad's company (Parma Company, they manufacture farm equipment) my whole life growing up and through high school. I learned that I need a cushy job, and to do that I need an education and a willingness to go after things that I want. And yes...licensing is a cushy job that I love!

14) What challenges do you face when working with students or vendors?
As always, communication is the key. Listening to them and sharing your honest views in return.

15) Would you please explain a professional success and how you implemented it?
By listening to the fans and retailers on what people wanted...we brought back some retro logos and royal blue. It was introduced through CLC's College Vault program and only produced by a limited number of licensees so it doesn't overshadow our primary logos/colors. It has been tremendously successful and popular for everyone.

16) In your opinion, where is collegiate licensing headed in the future?
How we work with the student-athletes will change. I think eventually we will be able to use their names and likenesses, compensate them, and thus adding a whole new aspect to a licensing director's job.

17) What is the best piece of advice you have ever received? What advice would you give to someone looking to enter the field of collegiate licensing?
1. Shut up and listen.
2. Be willing to move away from your home.

18) What was your biggest professional failure/mistake and how did you learned from it?
I'd love to share and elaborate, but the court case is still pending, and the details are federally protected both in the US and Ukraine.

19) What percentage of your work-week is spent in your office? How do you maintain balance between your professional and personal life?
Probably 90% in my office. And you have to use ALL your vacation time.  It's there for a reason!

20) What are you most looking forward to at the next ICLA Convention or Winter Symposium?
The two moments I look forward to the most at every conference, the moment I arrive at the conference and the moment I arrive back home.