April 24, 2018
The International Collegiate Licensing Association (ICLA) is proud to name the University of Washington as the 2018 Service Award recipient. Accepting the 2018 Service Award on behalf of the University of Washington is the UW Senior Director of Trademarks and Licensing, Kathy Hoggan.
The Service Award is presented to an individual, licensee, company, agency or institution that shows a commitment to the collegiate licensing process and the parties involved at either a local, regional, or national level. Recipients go above and beyond the call of duty to serve the collegiate licensing industry, their peers, customers and the community.
“On behalf of the ICLA Board of Directors, we are proud to announce University of Washington Trademarks and Licensing as our 2018 Service Award honoree,” stated Tami Breymeyer, current ICLA President and Director of Trademark Licensing at Kansas State University. “The ‘Read Dawgs Read’ program exemplifies the purpose and mission of the Service Award. The Association is excited to present Kathy Hoggan, Karin Mellskog, and the University of Washington with this award recognizing their outstanding work and the impact Real Dawgs Read has on the lives of children in the state of Washington. What an incredible program and a well-deserved honored for Kathy and UW.”
University of Washington truly goes above and beyond the call of duty with the Real Dawgs Read program and it has had a powerful impact. Real Dawgs Read is a summer reading program that began in the Seattle and Spokane region in 2014 and has now expanded to Title 1 schools across the state of Washington.
The concept of Real Dawgs Read is simple. Participants, K-8th graders, keep a journal and track their reading throughout the summer. The goal of the program is to have each student read for at least 20 minutes a day over a period of 30 days. When the challenge is completed, the UW T&L office rewards the participant with a Real Dawgs Read certificate and a Husky hat, donated by Zephyr. In partnership with Zephyr Headwear, the UW T&L team donated 1,700 hats to kids across Washington in 2017, marking nearly a 55% increase over donations made the previous two years, combined.
While the program is only beginning its fourth year, the T&L team is already starting to feel the incredible impact their efforts are making. ‘Real Dawgs’ send photos of themselves wearing their UW hats and proudly showing off their Real Dawgs Read certificates. Parents and teachers are seeing improvements in their students writing and of course, reading.
The UW T&L office has taken the UW educational and access mission to heart and looked for ways to leverage their licensing partnerships to help further that mission. The program goes above and beyond what licensing professionals do by combining the University’s mission to advance knowledge and inspire college ambition to all students with the Trademarks and Licensing’s mission to advance the brand. The University of Washington has set the bar high for other licensing programs looking to make a difference in the community.
Because of Real Dawgs Read, 2,100 low income K-8 students achieved reading goals and now proudly sport Husky headwear at school. Real Dawgs Read has given the higher education dream to students across the state while supporting two UW presidential initiatives. This program has tremendous impact on students’ reading habits and goals and more than 400 students shared their success on social media, many including images of themselves with their hat and/or completion certificate last year.
Perhaps the best part of all, and a pride point for the institution as a whole, is that Real Dawgs Read is not tied to growth of revenue. UW Trademarks and Licensing did not ask for a donation. Instead, Zephyr donated 1,700 hats to young students across Washington. The partnership is between the UW and Zephyr and stands apart from the licensing agreement and terms.
Hoggan and her team’s efforts have already inspired other institutions to duplicate Real Dawgs Read through their athletics and education programs. The positive impact that this initiative has made on the surrounding communities and now the state of Washington is profound. Without Hoggan’s initial guidance and leadership and Mellskog’s strong support, it’s difficult to say that Real Dawgs Read would have been as influential as it has grown to be. Though it’s an engaging way to further the UW brand and garner a young generation of Husky fans, at its core, Real Dawgs Read and the work of Hoggan and UW Trademarks and Licensing is about making a positive change in the lives of boys and girls through reading and education.
The Real Dawgs Read program has grown roots and will likely continue for years as University of Washington Trademarks and Licensing continues to explore other means of expanding their impact on campus and in the community.
The University of Washington Trademarks and Licensing program is committed to advancing the UW’s vision to be the best public university in the world as measured by impact. Hoggan serves as a senior director in UW’s Marketing and Communications group, and is charged with publicly expanding the UW brand through market demand and the presence of officially licensed product. A strong commitment to the integrity of the institution includes controlling where and on what the UW marks appear and ensuring fair working conditions for those who manufacture UW products. Hoggan began working at the UW in 1999 and assumed leadership of the Trademarks and Licensing office in 2006. Mellskog began working that the UW in 2003 and joined the T&L office as Licensing Manager in 2015.
About ICLA: ICLA provides educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of collegiate licensing. For more information on ICLA, please visit www.iclanet.com. ICLA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 53rd year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit www.nacda.com