April 11, 2007
Net Worth - How much is the University Worth?
by Chris Martinez, Partner, Stone Turn Group
New, Improved, Stronger Trademark Laws Passed
by Lou Pirkey, Partner, Pirkey Barber, LLP
New, Improved, Stronger Trademark Laws Passed
by Bruce Siegal, Vice President and General Counsel, Collegiate Licensing Company
Designated Suppliers Program and What that Means to the Bookstore
by Dick Rademaker, President/CEO, Licensing Resource Group
College Counterfeiters Graduating to Your Market
by Garrett Gaudini, Senior Director, Product Marketing, MarkMonitor, Inc.
Profitable Demographic Perspective
Fernando Morales, Director of Trademark Management, Arizona State University
'07 National Champions Revealed
Heath Price, Director of University Services, Collegiate Licensing Company
Developing a Youth Mascot
Eric Rickabaugh, Owner, Rickabaugh Graphics
How to Turn a Focus Group Results into Quick $$ for Your Store
Dave Wilson and Caitlin Tiller, Purdue University