April 11, 2007

Net Worth - How much is the University Worth?
by Chris Martinez, Partner, Stone Turn Group

New, Improved, Stronger Trademark Laws Passed
by Lou Pirkey, Partner, Pirkey Barber, LLP

New, Improved, Stronger Trademark Laws Passed
by Bruce Siegal, Vice President and General Counsel, Collegiate Licensing Company

Designated Suppliers Program and What that Means to the Bookstore
by Dick Rademaker, President/CEO, Licensing Resource Group

College Counterfeiters Graduating to Your Market
by Garrett Gaudini, Senior Director, Product Marketing, MarkMonitor, Inc.

Profitable Demographic Perspective
Fernando Morales, Director of Trademark Management, Arizona State University

'07 National Champions Revealed
Heath Price, Director of University Services, Collegiate Licensing Company

Developing a Youth Mascot
Eric Rickabaugh, Owner, Rickabaugh Graphics

How to Turn a Focus Group Results into Quick $$ for Your Store
Dave Wilson and Caitlin Tiller, Purdue University