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ICLA Announces 2015 Hall of Fame Inductees

April 9, 2015

CLEVELAND - The International Collegiate Licensing Association (ICLA) has announced its 2015 Hall of Fame inductees. Jack Revoyr, director of trademark licensing at UCLA; Jon Sandelin, former senior licensing associate at Stanford; and Susan Smith, former director of trademark licensing at Auburn, were selected into the ICLA Hall of Fame. The induction will take place during the Association's Annual Convention, Monday-Wednesday, June 15-17 at the World Center Marriott Resort in Orlando, Florida.

"ICLA is proud to recognize Jack Revoyr, Jon Sandelin and Susan Smith with induction into the Association's Hall of Fame," stated ICLA President Brett Eden, director, marketing and licensing auxiliary services at Utah. "This group has given so much to our industry and set the bar high for each of us moving forward. All three individuals have exhibited outstanding dedication and leadership in the collegiate licensing profession and are extremely deserving of this honor."

Hall of Fame - Jack Revoyr, UCLA
Jack Revoyr is one of the original leaders in the collegiate licensing industry. He managed the licensing program at UCLA for over 12 years, and was instrumental in developing the first international licensing program with UCLA's efforts in Japan, which generated considerable visibility and revenue for the university.

Revoyr was a driving force in the industry, and actually wrote the very first book on collegiate licensing entitled, The Complete Guide to Collegiate Licensing in 1984 (still available on Amazon.com). This book was referenced in early litigation cases related to collegiate licensing, and made a significant impact in raising awareness of how important it was for colleges and universities to protect and promote their identifying names and logos.

Posthumous Hall of Fame - Jon Sandelin, Stanford
Jon Sandelin was a great visionary leader in the collegiate licensing profession. He managed the trademark licensing program at Stanford, which started in 1987, to manage the commercial use of the university's name and marks. In doing so, he utilized his skill and experience from technology licensing to protect and promote the university's brand as it was used around the world.

 

 

Upon his departure from Stanford, Sandelin remained involved in the collegiate licensing world as he continued to share his knowledge and experiences by mentoring others through his work with governmental organizations like the Patent and Trademark Office.

Although Jon left this world too soon, he established a precedent in the collegiate licensing industry for those who now follow in his footsteps.

Hall of Fame - Susan Smith, Auburn
Susan Smith is one of the early trailblazers of collegiate licensing, serving the industry for more than three decades. Smith was the first-ever licensing director at Auburn. When she assumed oversight of licensing in 1990, she had to establish policies and procedures, and develop an official office for licensing on the campus.

Though she began her tenure at Auburn in 1981, Smith was officially named the university's first director of trademark management and licensing in 1998. From that point on she has devoted her time to growing the Auburn brand into a perennial top-20 seller.

In the 25 years that Smith has managed the Auburn brand, she has worked with retailers and licensees to ensure product bearing AU trademarks was of the highest quality. She has managed special projects such as a national championship, the development of new logos, and the launch of Auburn's Auburn Oaks program, following the poisoning of AU's trees located at the famous Toomer's Corner.

About ICLA: ICLA provides educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of collegiate licensing. For more information on ICLA, please visit www.iclanet.com. ICLA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 50th year. For more information on NACDA and the 14 professional associations that fall under its umbrella, please visit www.nacda.com.