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20 Questions with Dave Lindquist

March 31, 2014

Name: Dave Lindquist

Position/Institution: Director Licensing & Athletic Properties – University of Minnesota

Number of years in your position: 21 years

Alma Mater(s): Northern Michigan University

Hometown: Ironwood, Michigan

1) Why did you become involved in ICLA?
To become a better Licensing Director through networking with others in Collegiate Licensing.

2) What is your favorite part about being a member of ICLA?
The friendships I have made.

3) What is the biggest challenge to working in a university environment?
To communicate the Licensing message across all departments of Campus.

4) What do you consider to be your greatest accomplishment to date?
Annually increasing University of Minnesota Licensing revenue, in a competitive retail market.

5) What is the most important skill you have developed in your career?
To “listen” & not just “hear” what licensees/retailers are doing/saying.

6) Who has been the most influential person in your career?
The person who hired me, Bob Hicks.

7) What is one item you cannot live without?
Sadly, my smart phone.

8) Who would you chose to switch places with for a day?
Tony Dungy

9) What is your favorite sporting that event you have ever attended?
Game 7 of the ’91 World Series.



10) Why/when did you decide to pursue a career in collegiate licensing?
June 1993, because my future boss said there was an opening for his assistant in Licensing at Minnesota.

11) In your mind, who in this industry can serve as a good role model?
Paul Vander Tuig

12) How has your involvement with ICLA influenced your career?
It has allowed me to learn from the knowledge of other members to make the University of Minnesota program better.

13) What educational or business experiences best prepared you for a career in licensing?
Actually, I learned licensing from being a retailer & learning how to report royalties and what royalties are.

14) What challenges do you face when working with students or vendors?
Letting them know Licensing is there to be a help, not a hindrance.

15) Would you please explain a professional success and how you implemented it?
The opening of our new, on-campus football stadium. Used all local/state retailers & assets, as well as marketing/advertising opportunities to maximize this unique opportunity. It was a huge success!

16) In your opinion, where is collegiate licensing headed in the future?
To institutions cutting down their number of licensees, to maximize the ones they keep & exclusives in categories with higher royalty rates, for the exclusivity.

17) What is the best piece of advice you have ever received?  What advice would you give to someone looking to enter the field of collegiate licensing?
Never assume you know what will be a great product or a terrible product/know the retail market. Use every resource you have access to and hone your communication skills (verbal/non-verbal).

18) What was your biggest professional failure/mistake and how did you learned from it?
Not had a failure. Mistake? Probably not being more assertive when one particular product was nixed by administrators who didn’t know all the facts.

19) What percentage of your work-week is spent in your office? How do you maintain balance between your professional and personal life?
90% in the office, with the other 10% being spent in the retail marketplace, promotions and educating others on licensing.

20) What are you most looking forward to at the next ICLA Convention or Winter Symposium?
Networking and seeing my friends in the business.