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2013 ICLA Winter Symposium Presentations

March 27, 2013

Change in the Professional Sports Licensing Landscape
Presented by: Chris Lollar (Kansas City Royals, Aramark) and Brett Salzenstein (Kansas City Royals, Aramark)

Community Engagement Programs Part 1 and Part 2
Presented by: Robin Cooper (Indiana University)

Buyers Perspective
Presented by: Aaron Liebert (Kansas Sampler)

Product Category Management
Presented by: Karen Dertinger (The Ohio State University)

Image and Music Licensing
Presented: Rachael Bickerton (Boise State University), Renata Hays (University of Oklahoma), Russell Rafael (Mounted Memories) and Dana Witt (Kansas City Chiefs)

Product Differentiation Between Bookstore and Off Campus
Presented: Jason Hamby (Top of the World), Drew Pudduck (Top of the World) and Mike Ross (Top of the World)

Branding from a Corporate Perspective
Presented by: Rav Powell (Sprint)