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2011 ICLA Winter Symposium Presentations

March 17, 2011

How to Market Your University as a Brand Beyond Athletics
Presnted By: Jason Cook (Texas A&M University), Diane McDonald (Texas A&M University) and Shane Hinckley (Texas A&M University)

8 Things You Can Do To Increase Retail Licensing
Part 1, Part 2, Part 3 
Presented By: Kevin Bates (Dreams Retail) and Brendan McQuillan (Philadelphia Eagles)

World Cotton Crisis and How it Effects the Collegiate Marketplace
Presented By: Jim McCollough (J.America Sportswear)

From the Stands to the Stores: Game Day Marketing at the FCS or Mid Major Level
Part 1, Part 2, Part 3
Presented By: Ben Emmons (Licensing Resource Group) and Samantha Stevens (Appalachian State University)



New Products, Promotions, and Revenues at BCS Institutions
Presented By: Gregg Zarnstorff (North Carolina State University)

Great Ideas That Work For Growing and Emerging Bookstores
Part 1, Part 2, Part 3, Part 4
Presented By:
  Rachael Bickerton (Boise State University)

Trends, What's Hot?
Part 1, Part 2 

Presented By: David Gormley (Zephyr Hats), Bonnie Mueller (Jansport), Ashley Rohlfing (Purdue University), Erin Samson (47 Brand) and David Wilson (Purdue University)