Feb. 6, 2017
Name: Becky Bradshaw
Position/Institution: Licensing Program Coordinator, Ohio State University
Number of years in your position: 4+
Alma Mater(s): Iowa State University
Hometown: Clarion, Iowa
1. Why did you become involved in ICLA?
I was fortunate to join a team that was already involved and had a long history with ICLA. Since Ohio State manages an independent program, it was a great way to be exposed to the different types of collegiate licensing programs to better understand the industry.
2. What is your favorite part about being a member of ICLA?
My favorite part about being a member is the opportunity to meet and develop relationships with others in the industry. Everyone is so open and willing to help, which I’ve always appreciated.
3. What is the biggest challenge to working in a university environment?
A challenge at Ohio State is that the university is so large and has many different departments. It can be cumbersome connecting with and keeping all departments involved when needed.
4. What do you consider to be your greatest accomplishment to date?
I’m currently pursuing my MBA at Ohio State, and while I haven’t completed the program yet, I’m proud of my progress so far.
5. What is the most important skill you have developed in your career?
One important skill I’ve developed in my career is flexibility, as I’ve learned things never go as planned.
6. Who has been the most influential person in your career?
My colleagues at Ohio State Trademark and Licensing have been so influential in my career. They’ve been great teachers and very supportive of my career and education.
7. What is one item you cannot live without?
8. Who would you chose to switch places with for a day?
I would love to see what it’s like to be Brutus on game day!
9. What is your favorite sporting event that you have ever attended?
The Iowa State vs. Iowa rivalry football games will always be some of my favorites – Go Cyclones!
10. Why/when did you decide to pursue a career in collegiate licensing?
Although I hadn’t planned to go into licensing in college, my marketing and apparel merchandising studies helped set me up for it. After I graduated and learned about my current position, I knew it would be a great fit. I love the exposure to so many different aspects of brand management and the growing industry.
11. In your mind, who in this industry can serve as a good role model?
Sami Stevens is a good role model in this industry, as she’s a great leader and always willing to help.
12. How has your involvement with ICLA influenced your career?
ICLA has influenced my career by helping me expand my knowledge of the industry as a whole as well as my network.
13. What educational or business experiences best prepared you for a career in licensing?
In high school, I had a part-time job at a licensed company helping with anything from shipping to assembling sales packets to putting the hologram stickers on licensed products. Having that background is extremely beneficial now, as I can understand the process from both the licensee and licensor sides.
14. What challenges do you face when working with students or vendors?
The main challenge is educating external parties about licensing and its benefits.
15. Would you please explain a professional success and how you implemented it?
Last summer, the Ohio BMV released new Ohio State license plates. In order to promote this, I worked with our amazing social media team in Athletics to put together a #BuckeyePlates contest on Twitter. The 7-week long promotion was a huge hit, as we were able to give winners Ohio State licensed auto accessories courtesy of a few licensees. The contest not only promoted the license plates, but also doubled our Twitter followers! You can check it out at twitter.com/OhioStLicensing
16. In your opinion, where is collegiate licensing headed in the future?
I believe branding will become more strategic, as we’re already seeing. Collegiate licensing is such a unique industry, so I’m excited to see how it evolves.
17. What is the best piece of advice you have ever received? What advice would you give to someone looking to enter the field of collegiate licensing?
“You can do anything, but you can’t do everything.” The advice I would give someone would be to find experienced mentors and learn as much as you can from them.
18. What was your biggest professional failure/mistake and how did you learn from it?
I’ve had some “learning opportunities” with student assistants, so I try to find new ways to help teach and manage them.
19. What percentage of your work-week is spent in your office?
I spend 99% of my time in the office. When I’m not at the office, I’m visiting stores to take pictures for our social media accounts.
20. What is one of your favorite memories with ICLA members?
Going to a Reds baseball game in Cincinnati in a horse-drawn carriage!