Dave Wilson Position: Trademark Licensing Director Institution: Purdue University

David Wilson joined Purdue University in the Fall of 2000 and currently serves as the licensing director and assistant director of Purdue Marketing Communications. Wilson oversees Purdue's licensing program, managing over 450 licensees, retail marketing initiatives, campus merchandising programs, statewide outreach programs, etc. He has been innovative in developing new programs like a brand management strategy that has resulted in a 10% increase in royalties each fiscal year since its inception.

By creating win-win, relationships for licensees and retailers Wilson has helped grow business while maintaining the integrity and the core of values of the Purdue University brand. During his time at Purdue, the licensing program has gone from generating $500,000 per year in royalty revenue to averaging close to a million the past three years. Through the proper management of resources and integrated marketing, he has been able to grow and stabilize revenues, making Purdue's licensing program less reliant upon wins and losses.

Wilson has been part of several ICLA planning & sponsorship committees for both the Convention and winter symposium. Wilson is a frequent presenter at the ICLA symposiums, most recently at the 2007 Winter Symposium when he presented How to Turn Focus Group Results into Quick $$$ for Your Store with Russell Athletic and University Bookstore.

Previously Wilson served as the athletics marketing & licensing director at the University of North Dakota, an athletics development assistant at the Air Force Academy.

Wilson, a Michigan native, is a graduate of Central Michigan University with a master's in sport administration and a bachelor's degree in communications.

In his spare time, Wilson enjoys traveling with his wife, Jackie, spending time with their dogs and volunteering for Big Brothers/Big Sisters.