Martin Ludwig As the Director of Trademarks and Licensing at the University of Cincinnati, Marty is responsible managing all internal and external relationships regarding the commercial use of the university's name, identifying marks and images, and ensuring the university receives the appropriate commercial value for their use. He is also responsible for actively enforcing the university's rights in marks and images against their unauthorized use, to protect and promote the goodwill and reputation of the university that they represent. Marty is a member of the university's branding committee, Campus Services management team and executive marketing team, and the marketing committee for the university based healthcare system (UC Health). An active member of ICLA, Marty currently serves as second vice president on the board of directors. He has contributed as a member on conference planning and award committees, given numerous presentations and published articles on a variety of topics related to the collegiate licensing industry. Marty has also coordinated a BIG EAST conference licensing director's network to share information and enhance licensing programs within the conference. Marty has a BS in Finance and has over seven years of experience in the financial services industry managing assets for high net worth clients prior to joining the |
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