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  Shane Hinckley

Shane  Hinckley

Player Profile

Position:
Assistant Vice President, Business Development

Institution:
Texas A&M University

Shane Hinckley is the assistant vice president of business development at Texas A&M University. As assistant vice president of business development, Hinckley is responsible for the strategic vision of new and existing business opportunities associated with the University. Such oversight includes the on-campus bookstore, the state license plate program, Pepsi contract, Adidas contract as well as other business and marketing opportunities that reach across all divisions of Texas A&M University

Hinckley also directs the Texas A&M licensing program in its entirety. This program administers the use of the University's name, marks and still and moving images with internal and external partners. In September 2010 Hinckley was given oversight for and created the first licensing program for the Texas A&M University System. The System includes 10 Universities and six state agencies.

Hinckley served on the board of directors for the International Collegiate Licensing Association from 2006-2012 serving as President of the organization in 2010-2011.

Hinckley worked as the director of marketing & licensing for auxiliary services at the University of Utah. As director of marketing, Hinckley was responsible for the advertising and promotion of eight auxiliary services' departments on campus. Hinckley directed the University of Utah's licensing program and oversaw daily operations of the University Bookstore on campus.

Prior to coming to Utah in 1999, Shane held several corporate positions with Hastings Entertainment (1990-1999). His focus was in marketing, advertising, operations and humanresources. He has over 20 years of retail and business experience.

Shane is a graduate of Utah State University and holds a bachelor's degree in political science and a master's degree in human resource management.

He is active in the community with his wife and three children. He has coached youth soccer and basketball teams, has served as a leader in the Cub and Boy Scout program, and is involved in various activities with his church.