Brett Eden Last College: University of Utah Position: Licensing & Marketing Director for Auxiliary Services

Brett Eden is the licensing & marketing director for auxiliary services at the University of Utah. He directs the university's licensing and trademark program as well as sees to the marketing needs of seven other campus departments ranging from print and mail services to student apartments to commuter services.

Eden previously worked at Brigham Young University where he was the licensing manager for six years. While there, Eden was instrumental in the development of BYU's fan based program, Cougar Town. Prior to the jump into the collegiate licensing world Eden worked in the athletics marketing office at BYU for three years developing all the youth related grass roots marketing programs.

Eden is an energetic individual and is excited to be serving on the ICLA Board.