Dale Arens is currently the trademark licensing director at Iowa, a position that he has held since 2002 . He is a past-president and a current board member of the International Collegiate Licensing Association (ICLA). Previously, Arens directed the Iowa athletics department merchandising program for 16 years. Overall, Arens has 25-plus years of experience in the collegiate licensed products industry as a buyer, seller, marketer, and licensor of college licensed products.
In addition to his trademark licensing duties, Arens is the Iowa Athletics Hall of Fame & Museum Director where he oversees the operations of this unique museum and events center that celebrates the rich heritage of Iowa athletics history. He is also an active member of the International Sports Heritage Association.
Arens is involved in his community as board member and past chair of the Iowa City/Coralville Conventions and Visitors Bureau. He is also a long time member of Parkview Church.
His wife, Lynette is a PharmD at Veteran's Hospital. Their family includes a married son Luke, daughter-in-law Tracie, and a daughter Kelsey.