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Promote the Learfield Sports Directors' Cup on Your Campus

March 5, 2012

CLEVELAND - For the fourth straight year, Learfield Sports and the National Association of Collegiate Directors of Athletics (NACDA) have teamed up to award the most prestigious trophy in collegiate athletics, the Learfield Sports Directors' Cup. 

For the past 18 years, four all-sports champions received the top Learfield Sports Directors' Cup honor in NCAA Divisions I, II and III and the NAIA.  For the first time this year, an institution from the National Alliance of Two Year College Athletic Administrators (NATYCAA) will receive an honor for its excellence in all sports in 2011-12.

To promote the competition on your campus, Learfield Sports developed a few tools to help build excitement and awareness in your community.

With the first round of winter standings set to be released on Thursday, there are several advertisements that you can use at your institution, free of charge. The samples may be found here.  The options include:

  • 30-second radio commercial
  • Program ad
  • Internet Ad
  • 30-second videoboard or television commercial

For more information on the above advertisements, please email Mallory Martin at mmartin@learfieldsports.com or call her at (469) 241-9191 ext. 1833. 

About Learfield Sports: The 2011-12 athletics season marks its fourth year as title partner of the Learfield Sports Directors' Cup. A preeminent leader in the collegiate sports marketplace for nearly four decades, Learfield Sports manages the multimedia rights for more than 50 collegiate properties, including flagship Mizzou, which it has represented since 1975. An operating unit of Learfield Communications, the company also operates regional and statewide radio networks, provides exclusive sports programming to more than 1,000 radio stations nationwide and creates nearly 7,000 radio game broadcasts and coaches' shows each year. These ever-expanding, collegiate relationships also feature comprehensive corporate sponsorship platforms, official university publications, Internet, digital media, hospitality and game-day events. To learn more about Learfield Sports' expertise, its history and complete collegiate portfolio, visit www.learfieldsports.com.

About NACDA:  NACDA, now in its 47th year, is the professional and educational association for more than 6,500 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 2,200 athletics administrators annually attend the NACDA Convention. Additionally, NACDA administers 12 professional associations, including six for the separate business units that report directly to the athletics directors.  For more information on NACDA, visit www.nacda.com.

NACDA Contact: Julie Work, Assistant Executive Director