|
|
Marketing Breakout Sessions
10:45-11:25 am, 11:30 am-12:10 pm Community Involvement - Hispanic Community Outreach In recent years, the city and surrounding communities of South Bend, Indiana have noticed a growing population of residents of Hispanic decent. This presentation illustrates efforts taken by the University of Notre Dame athletics department to reach out to this community to increase awareness and involvement. Establishing a Partnership with Local School Systems and Corporate Partners This discussion will feature ideas on how to collaborate between university, community and corporate partners and increase awareness and attendance within an athletics program and local school systems. Subtopics will include promoting education, sport awareness, involvement of colleges on campus and other philanthropic organizations. Fan Loyalty Rewards on a $2,500 Budget: The Red Alert Student Group Miami University's RED ALERT Student Loyalty Group encourages repeat attendance across multiple sports, involvement in the game atmosphere, establishment of tradition and foot traffic in sponsor locations...all through access to "insider" experiences and sponsor reward offerings and a budget of less than $2,500! Too good to be true? Come find out.... From Freshman to Forever - Cultivating and Connecting with your Student Body Any school can provide students with matching t-shirts and call it a "student section" for a televised game. This session explores what to do when the cameras turn off. Only a few elite major programs come ready-made with legions of diehard student fans. This session is for the rest of us. Hear a winning game plan for cultivating your student body, emphasizing early involvement, sportsmanship, peer commitment, campus pride, corporate support and fan interaction resulting in loyal alumni as implemented by Niagara University. Your students can be your best ambassadors! "Fun Money" - Building Your Characters' Brand to Generate Consistent Revenue Hear from the original Phillie Phanatic as he discusses character/mascot branding and how you can entertain your fans, students, employees and sponsors. Learn how this serious fun develops your message, establishes your brand and creates revenue. Discover that nothing is more powerful than a message that entertains! Marketing College Athletics in Saturated Entertainment Markets Regardless of enrollment, budgets, conference affiliation or athletics tradition, there is a method in developing the athletics brand to survive in saturated entertainment markets. Our philosophy enables us to transform perceived weaknesses (i.e., budget, human resources) into strengths (SWOT Analysis) by partnering with other departments and organizations on and off campus. Student Reward Program - How to Increase Student Season-Long Attendance by Creating an Affinity Program for Students This discussion will highlight the 6th Man student reward program put into effect at Virginia Commonwealth University during the 2005-06 Men's Basketball season to increase student attendance throughout the entire season. The presentation will show how this program was introduced and promoted to the student body, the increase in student attendance numbers during the season and the benefits of the program for the school. The discussion will also cover issues about cost for marketing, the rewards program budget and the possibility of expanding the program to include other sports next season.
|
Location
Cleveland, OH 1966 Black and Gold Randy Spetman Director of Athletics Florida State University Mike Cleary
President
Randy Spetman Director of Athletics Florida State University Dave Roach Director of Athletics Colgate University Dan Guerrero Director of Athletics UCLA Kevin Anderson Director of Athletics United States Military Academy David Stair Director of Athletics Evangel University
If you would like to become a NACDA sponsor or receive more information on sponsorship opportunities, please contact Bob Vecchione at 440-892-4000.
• Amerashield • CBS College Sports Network • Coca-Cola • Collegiate Directories • Collegiate Licensing Company • Daktronics, Inc. • Delta Air Lines • Health Resources and Services Administration • iHigh.com • Jostens • Learfield Sports • NACDA Consulting • NCAA Football • Street & Smith's SportsBusiness Journal • Summit America Insurance • Ticketmaster • Under Armour • USA Today • Wounded Warrior Project |
