. Sales Breakout Sessions :: NACDA :: Official Athletic Site
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Sales Breakout Sessions

2:45-3:30 pm, 3:35-4:20 pm, 4:25-5:10 pm

Add Some "WOW" to Sponsor Communications

  • Tom Stipes, eBrandedSolutions/SponsorshipPRO+
    Sports event marketing veteran Tom Stipes discusses the critical importance of consistent and creative communications with sponsors. The art of adding dynamic content to both fulfillment reports and proposals is a challenge to event sponsorship sales personnel and many times can mean the difference between a sale and a "maybe next time". During this session, Stipes illustrates several tactics for creating innovative, yet affordable presentations that fully demonstrate the event's best marketing benefits.

    Corporate Sponsorship: A Discussion of In-House vs. Out-of-House Approaches

  • Shawn Becket, Baylor ISP Sports Network
    This session will provide a look at sponsorship sales at the collegiate level by comparing and contrasting the approaches of in-house corporate sponsorship operations with the outsourced multi- media rights approach. This presentation will draw from the experience of an in-house sponsorship format through a couple of NACMA professionals in this situation and an outsourced approach with ISP Sports. While this presentation will be set up with a significant amount of time allowed for questions, the goal is to provide a look at the increasingly important stream of revenue that can be derived from sponsorship and look at the dynamics of each format. Special thanks to Brad Edmondson (James Madison), Trip Durham (Elon), Troy Hartmann (Miami [OH]) and Dan DeVos (UNC Charlotte).

    Creative Sponsorship Activation: A Road Map to Designing a Memorable Experience for Both Sponsors and Fans

  • Kurt Esser, University of Nevada
  • Kelly Carney, Conference USA
    The days of the dot race are done! Sponsors want that bang for their buck by seeing an instant impact through sponsorship. Fans, too, expect a return on their investment by receiving an unforgettable experience at the event. Develop a successful road map that creatively meets the needs of both vital entities.

    The New Marketing Revolution

  • Keith Cohn & Lisa Moscarelli, C&M Marketing
    Spend 20 minutes with the Direct Response Marketing team from C&M Marketing. Keith Cohn and Lisa Moscarelli will present their breakthrough methods of media buying, tracking and managing what you spend. Their direct response creative has won Telly Awards and their media buying methodology goes against "Traditional Madison Avenue Think".

    The World Series of Sales - How to go from Prospect to Partner like a Poker Champion

  • Brad Edmondson, James Madison University
    Sales is a big poker match between you and a current or potential client. A series of plays, bluffs and bets - in each sale, you try to give your partner the best deal possible while making the maximum amount money for your institution. Can you be the World Series of Sales Champion?