The mission of NACMA is to foster the highest possible professional and ethical standards, while providing administrators in athletics marketing, communications and revenue generation a broad range of advancement opportunities. Further, it is NACMA's mission to improve the overall understanding and effectiveness of the athletics marketing profession, while upholding the ideals of higher education. NACMA's membership has increased to over 1100 intercollegiate marketing administrators since its inception in 1990.

NACMA will continue to grow in unison with NACDA to provide educational and networking opportunities.