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July 13, 2001

Jostens Signs on as a NACDA Corporate Sponsor

Cleveland, Ohio - Jostens, a leading provider of recognition awards, has become a corporate partner of the National Association of Collegiate Directors of Athletics (NACDA). The term is for a three-year period, running through December 2003.

"This partnership makes sense for Jostens because NACDA represents a key group of respected administrators in the college sports market," said John Abel, Jostens' national sports marketing manager. "We look forward to our association with NACDA and the opportunity to offer Jostens quality products, programs and services to its member schools."

Jostens is a leading provider of products, programs and services that help people celebrate important moments, recognize achievements and build affiliations. The company's products include yearbooks, class rings, graduation products, school photography and employee and sports achievement awards.

"We are pleased Jostens has elected to become a corporate partner of NACDA," says Bob Vecchione, NACDA associate executive director. "Jostens complements the NACDA family of corporate partners. This relationship allows us to provide a cost savings to our member institutions and the national office."

Jostens joins NACDA's other corporate partners including adidas; Continental Airlines; Daktronics, Inc., FANSonly; Host Communications; Pivotal Communications, LLC; and Sears, Roebuck and Co.

NACDA, which is now in its 37th year, is the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. NACDA also owns and operates the two preseason football games, the Kickoff and Pigskin Classics. Additionally, NACDA operates the Sears Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions -- I, II and III -- and the NAIA, for a total of four trophies.

Contact: Laurie Garrison
 Assistant Executive Director, Communications
 440/892-4007 (Fax)
 E-mail: lgarrison@nacda.com
 Web Site: www.nacda.com