June 10, 2001|
NACMA/Host Communications 2000-01 Marketer of the Year Award Recipients Announced
CLEVELAND -- The Officers of the National Association of Collegiate Marketing Administrators (NACMA) have selected the recipients of the NACMA/Host Communications Marketer of the Year Awards.
One individual was selected in the following categories - Division I-A; Division I-AA/I-AAA; Division II/III; and NAIA/Other. Winners were John Lambert of the University at Buffalo in Division I-A; Curt Krouse of the University of Delaware in Division I-AA/I-AAA; Larry Swanson of the University of California-Davis in Division II/III; and Steve Meeker of Black Hills State University in NAIA/Other.
The awards were presented today at the NACMA/NAADD Awards Luncheon during NACMA's 10th Anniversary Workshop at the Little and Grand America Hotels in Salt Lake City, Utah.
Host Communications sells corporate partnerships, manages radio and television networks, as well as Internet sites for a number of Division I-A universities and conferences. Its publishing and printing groups produce game programs, newsstand magazines, media guides and a wide range of sports magazines including NACDA's Athletics Administration. The company is involved in the NCAA Corporate Partners program, the NCAA Radio Network, various NCAA championship publications, as well as www.ncaachampionships.com, www.finalfour.net and www.ncaabaseball.com.
NACMA is the first organization of its kind to provide educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of athletics marketing administrators.
NACMA is administered by NACDA, which is now in its 36th year. NACDA serves as the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference commissioners at more than 1,600 institutions throughout the United States, Mexico and Canada. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. Additionally, NACDA operates the Sears Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions -- I, II, III -- and the NAIA, for a total of four trophies.
A brief biographical sketch of each of the award recipients follows:
John Lambert, University at Buffalo, Division I-A
John Lambert joined the University at Buffalo staff in 1996 as the assistant athletic director for sales and promotion. He is now senior assistant athletic director for external relations. He is responsible for the coordination of advertising, marketing, sales and promotion for revenue sports, and oversees athletics communications and corporate sponsorships. His efforts helped set the football stadium attendance record, and post five of the top 10 football attendance marks in school history. Lambert was also instrumental in orchestrating the first sellout of a men's basketball game and in breaking the women's basketball attendance record. He initiated the hiring of a marketing coordinator for women's athletics and commits significant funding to the promotion of women's sports. He is the school's representative on the Mid-American Conference Marketing Committee. He had previously served as marketing coordinator for the 1998 Men's and Women's Outdoor Track and Field Championships and as marketing and sales coordinator for the 32nd Annual National Wrestling Coaches Association All-Star Wrestling Classic. Lambert graduated from the Niagara College of Applied Arts and Technology.
Curt Krouse, University of Delaware, Division I-AA/I-AAA
Curt Krouse has been the director of sports marketing in the University of Delaware department of athletics and recreation services for four years. He oversees marketing and promotional efforts, including corporate sponsorships, game-day promotions, advertisements and ticket sales for 23 sports. Under Krouse, Delaware led its conference in average attendance for football and men's basketball in 2000-01, setting school records in both sports. Additionally, all men's basketball games were preseason sellouts and the football team ranked fourth in Division I-AA attendance. Krouse's efforts were also instrumental in helping set women's basketball attendance figures. Most recently, he developed and implemented the student spirit group, Blue Hen Fever. Krouse came to Delaware after four years as sports marketing coordinator at Princeton University. He began his career at the United States Military Academy, where he served as athletic marketing assistant from 1990-93. A past NACMA Workshop presenter, Krouse earned his bachelor's degree in accounting from Villanova University in 1989 and his master's degree in physical education from Kent State University in 1992.
Larry Swanson, University of California-Davis, Division II/III
Larry Swanson has been associate director of athletics for external affairs at the University of California-Davis since 1986, helping build all athletics support programs to their current levels. Swanson is responsible for the resurrection of development, marketing, promotions, creative communications and publications, sports information and media relations programs at UC-Davis. During his tenure, annual donations have grown from $10,000 to more than $600,000, annually. Additionally, he founded the marketing program in the late 1980s and initiated its corporate sponsorship program. Receipts have grown from $5,000 to more than $500,000. In 1995, Swanson hired a publications coordinator and three full-time sports information professionals. Today, UC-Davis produces award-winning publications, advertisements and signage and has exceptional design services. Swanson supervised the inaugural "Aggie Auction," a fund-raising event to help the annual grant-in-aid program. This year, the auction surpassed its goal of $200,000. Swanson started his career at UC-Davis as its associate director of university housing from 1972-84. He earned his bachelor's and master's degrees in education from Oregon State University.
Steve Meeker, Black Hills State University, NAIA/Other
Steve Meeker has been at Black Hills State University since 1987, and is currently its director of institutional advancement. Meeker has served BHSU as interim director of athletics, director of admissions and records, coordinator of enrollment management and admissions counselor. Since being involved with athletics marketing, fund raising and sponsorship, Meeker has raised more than $1.2 million in a city of 10,000 residents, and athletics scholarships have increased 83 percent since 1998. Meeker initiated the "Ballroom Blitz Tuition Shootout," a tuition-paying promotion held during basketball games, which gained national attention, and was featured in USA Today. Meeker also plans and supervises alumni activities. He is responsible for advertising, marketing and public relations for the entire university. He is the executive secretary for both the Yellow Jacket Foundation and the BHSU Alumni Association and serves the BHSU Foundation as its executive vice president. Additionally, he is the public address announcer for college men's and women's basketball games. The Outstanding Student Organization Advisor at BHSU in 1999 and the Student Senate Outstanding Staff Member in 1993-94, Meeker graduated from BHSU in 1984 with a degree in speech.