June 10, 2001|
NACMA Selects 2000-01 Award Recipients
CLEVELAND -- The Officers of the National Association of Collegiate Marketing Administrators (NACMA) have selected their award recipients for the 2000-01 year.
Award recipients include Hogi Yogi with the Regional Corporate Award for Significant Contributions to Intercollegiate Marketing; Coca-Cola with the National Corporate Award for Significant Contributions to Intercollegiate Marketing; and Peter Pilling, associate athletics director for external operations at Villanova University with the Outstanding Individual Achievement Award.
The awards were presented today at the NACMA/NAADD Awards Luncheon during NACMA's 10th Anniversary Workshop at the Little and Grand America Hotels in Salt Lake City, Utah.
NACMA is the first organization of its kind to provide educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of athletics marketing administrators.
NACMA is administered by NACDA, which is now in its 36th year. NACDA serves as the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference commissioners at more than 1,600 institutions throughout the United States, Mexico and Canada. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. Additionally, NACDA operates the Sears Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions -- I, II, III -- and the NAIA, for a total of four trophies.
A brief biographical sketch of each of the award recipients follows:
NACMA Regional Corporate Award for Significant Contributions to Intercollegiate Marketing
Founded in 1989 by brothers Rick and Mike Clayton, students at Brigham Young University, Hogi Yogi opened its first location in Orem, Utah. Named for its hogi-style sandwiches and frozen yogurt, Hogi Yogi has been involved with several intercollegiate athletics programs. However, the company has focused much of its energy on BYU athletics. In 1999, the restaurants helped BYU break the NCAA men's volleyball attendance record through marketing and promotions on campus, in its restaurants and in the local community. The promotion with the volleyball team now takes place annually. Additionally, Hogi Yogi and BYU teamed up this past men's basketball season to bring in the GT Bicycles Air Show. After traveling to local high schools to promote the event, the game was a sellout, and attendance at the remaining games increased nearly 25 percent. Hogi Yogi, which has 75 locations in six western states, is also involved with BYU's women's basketball, softball, volleyball, soccer and gymnastics programs and plans on expanding its collegiate marketing into new areas.
NACMA National Corporate Award for Significant Contributions to Intercollegiate Marketing
The Coca-Cola Company is one of the world's largest beverage companies and is a leading producer and marketer of soft drinks. Along with Coca-Cola, recognized as one of the world's best-known brands, Coca-Cola markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite. Coca-Cola's product line extends beyond traditional carbonated soft drink categories, to beverages such as still and sparkling waters, juices, isotonics, coffee-based drinks and teas. Through its large distribution system, consumers in close to 200 countries enjoy the company's products at a rate of more than one billion servings each day. Coca-Cola is involved in support and sponsorship of collegiate athletics nationwide.
NACMA Outstanding Individual Achievement Award
Peter Pilling, Associate Athletics Director for External Operations, Villanova University
Peter Pilling has been the associate athletic director for external operations at Villanova University since November of 1997. He is responsible for marketing, promotions, corporate partnerships, licensing, media relations, ticket operations and the Wildcat radio and television network. Pilling also oversees football and basketball scheduling and is responsible for the development of Villanova's Block V Club online auction. He serves on the Big East Conference Public Relations/Marketing Committee as well as the league's Tennis Championship Committee. Pilling teaches a sports marketing course in Villanova's commerce and finance department, serves on the University External Relations Committee and is the school's representative to the Fair Labor Association. He has served on the NCAA Peer Review Team and the National Collegiate Licensing Association (NCLA) Board of Directors. He is a former NACMA board member and past president (1995-96). Pilling came to Villanova after serving as associate athletic director at St. Bonaventure University and the University of Wyoming, where he had similar duties. He has also held positions at Morehead State University and the University of Kentucky. He graduated from Brigham Young University with a bachelor's degree in accounting and from Ohio University with a master's degree in sports administration.